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It's a fun and funny business to be in. Through our fifteen years, we've been charged with helping clients get business done with technology. Focusing on the metrics that ultimately drive the business, often the bottom line, has provided a reality check, a counter-weight to the desire to consume all new technologies.
What matters is proving the viability of the company’s businessmodel, what investors call “traction.&# Of course this is not at all true of many profitable small businesses, but they are not what I mean by startups.) Every board meeting, the metrics of success change. And yet, their investors are frustrated.
Wouldn’t it be great if, instead of having to fight, hunt, and practically beg for each new sale, you could set up a business in such a way that all your customers paid you regularly, time and time again? To give you an idea about what is out there, here are a few areas where the subscription businessmodel has excelled.
We have a unique businessmodel that allows us to be the most competitive lender in the space, by either working with lending partners or originating the loans ourselves. For many startups, this can be some of the hardest money to raise because traditional metrics aren’t well established, yet.
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