Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!
Occam's Razor
OCTOBER 14, 2014
This recommendation also valuable for companies that have very unique business models, or face other unusual circumstances (geographic, size, amount of innovation, and many others). Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. See Page 269. :).
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