Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!
Occam's Razor
OCTOBER 14, 2014
This recommendation also valuable for companies that have very unique business models, or face other unusual circumstances (geographic, size, amount of innovation, and many others). So three valuable metrics, and two distributions ppc/organic (though I have to admit this is weakest element in SimilarWeb) and traffic sources.
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