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JMB Realty: Real Estate Management company. There are five key risks in any deal: Market, Product (a/k/a technology), Management, BusinessModel, and Capital. National Demographics: Mailing Lists. American Home Video: Video Stores. Michigan Cottage Cheese: Yoplait Yogurt. Taking all five at once is crazy.
Whether this sale is going to be an LBO or a Private Equity transaction, or a sale to a strategic buyer, the process of selling to the buyer is critical, and overlooked. The sales oriented CEO needs to manage this process as intently as the customer facing sales process. Managing Company Growth. Investor Relationships.
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