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Introducing Lean Planning: How to Plan Less and Grow Faster

Up and Running

Today, I want to introduce a new approach to business planning: Lean Planning. Lean Planning replaces lengthy business plans with a 20-minute planning process that focuses on increasing your chances of success in business. Lean Planning is simpler and faster than writing a traditional business plan.

Lean 134
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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

Business model: o They bought a lot of ad inventory (banner ads/advertising) driving people to signup forms, converting (fill out form) and sold leads, o Initial strategy was first comparison shopping and then monitoring and upselling on more savings. To make PR big you need to find a way to “make news”.

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On Bubbles … And Why We’ll Be Just Fine

Both Sides of the Table

Those with strong business models suddenly stand out when the tide goes out. Or Salesforce.com who rose to prominence in this same period where they were ramping up PR and shouting from mountain tops when everybody else in the market was mute. If you are interested the Vimeo is here.

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Twitter Link Roundup #77 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Bizarre to see agencies blaming clients for agencies’ failure to evolve their business models – [link]. Joint PR/Ad study finds PR getting higher marks in social media compared to Advertising [link]. Lean UX: Getting Out Of The Deliverables Business – [link]. Half Of U.S.

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10 lessons I learned by taking the entrepreneurial Red Pill

The Next Web

I couldn’t write a single line of code, and I didn’t have any clue how to start a business. Four books helped me out a lot over the last few years: Four Steps to the Epiphany by Steve Blank, Running Lean by Ash Maurya, The Four Hour Workweek by Timothy Ferris and Rework by Jason Fried & David Heinemeier Hansson. You’re not alone.

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Twitter Link Roundup #164 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Lean Business Tips: Hiring Contractors for Fun and Profit(ability) – [link]. The 7 Worst Marketing Blunders Small Businesses Make | Forbes – [link]. “Empower Your Small Business”, crowdSPRING’s smallbiz newsletter: content marketing, lean biz, more – [link].

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Is Your Marketing Plan Aligned With Your Branding Goals?

Up and Running

If you don’t set a long term trajectory for your business, you’re leaving a lot to chance. A useful framework for this type of planning is a Lean Plan —a shorter form version of a business plan. If you’ve heard of a business model canvas, a Lean Plan is a better alternative to that.

Marketing 142