The LeanLaunch Pad at Stanford – Class 4: Customer Hypotheses
Steve Blank
APRIL 4, 2011
This week they were testing who the customer, user, payer for the product will be (and discovering if they have a multi-sided business model , one with both buyers and sellers.) Politely it was described as “poor customer retention” but in reality it was because the product was really hard to use.
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