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This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in smallbusiness. So, you’re a small or medium-sized business, and you want to build a Facebook, mobile or web app. Image credits: Flickr, goincase.
Most smallbusinesses and startups that are looking to grow— hire a new employee , or buy a new piece of equipment, or open a new location —need to think hard about cash flow, or making sure they have enough money in the bank to meet payroll and other financial obligations. There’s no one model—or one business plan—for breweries.
Nearby Portland Oregon (just 160 miles away) is home to over 300 startups; between the two markets, nearly 80 new startups are forming each year. Viable entrepreneurs who think they are building scalable startups but lack either a key element of their businessmodel and/or lack the right team DNA to “go for it.”
I started my company to increase the awareness about marketing within the smallbusiness community (what it is, what it is not, how to know you’re doing it right, etc) as I come across many that confuse marketing with PR or sales and are frustrated when their marketing programs don’t create the sales boost they expect.
Some cities, such as Portland, OR, also have what Patrick calls “beer angels,” private individuals who understand the beer business and invest in select breweries and cideries. Loans from the SmallBusiness Administration (SBA) can also be a good avenue, but “bank to bank the SBA program is used differently,” says Patrick.
‘Cause I think it’s not just a businessmodel; it’s maybe a mindset shift. I mean, it’s always been a good business practice to create a customer experience, the likes of which would make somebody want to buy from you again and again and again and refer their friends. Anne Janzer: It is. It was an email.
3) Shameless self-promotion moment: If you didn’t get a chance to read my interview with Portland rap legend Cool Nutz , please do. He gives a detailed account of his rise to success, the secrets of his businessmodel, and what he thinks is wrong with a lot of young musicians. But which causes which?
Here in Portland, Oregon, you can’t swing a stick without hitting half a dozen food trucks serving up a range of delicious options. While momentum has slowed slightly, food trucks continue to be a profitable restaurant businessmodel. The craze for mobile eats has been on the rise. Create a solid, memorable concept.
He’s helped a lot of smallbusinesses succeed. Here in Oregon, we’ve got some in Portland that are really great and then this article talks about some here in Eugene, Oregon which are doing well but fairly new. Our businessmodel was Pinterest. He’s helped Startup weekend events here locally.
Black Friday is great and all, but if you’re only going to hit the big box stores, you could be missing out on a number of unique things that smallbusinesses are offering. SmallBusiness Saturday is tomorrow. It was started by American Express in 2010 to encourage people to shop at smallbusinesses.
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