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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

Business model: o They bought a lot of ad inventory (banner ads/advertising) driving people to signup forms, converting (fill out form) and sold leads, o Initial strategy was first comparison shopping and then monitoring and upselling on more savings. To make PR big you need to find a way to “make news”.

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Don’t Sleep on Consumer Tech: AI is Changing Everything

VC Cafe

Attractive Consumer Opportunities in 2025 and Beyond While there hasn’t been a blockbuster IPO for consumer tech companies (mobile apps, B2C model startups) that matches the scale of Uber, Airbnb, Roblox, DoorDash, or Unity over the past 5 years, it feels like the momentum for consumer tech is rapidly changing. Speed is also critical.

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How To Create Buzz Around Your Startup

David Teten

Are you trying to build buzz, but don’t have the cash to launch a full-fledged PR campaign? I emphasize that the best PR you can build is through satisfied customers with high Net Promoter scores. In other words, you should focus first on a great product/service, and only after you’ve achieved that worry about PR.

PR 114
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On Bubbles … And Why We’ll Be Just Fine

Both Sides of the Table

Those with strong business models suddenly stand out when the tide goes out. Or Salesforce.com who rose to prominence in this same period where they were ramping up PR and shouting from mountain tops when everybody else in the market was mute. And the bursting of bubbles isn’t bad for everybody.

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Twitter Link Roundup #77 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Bizarre to see agencies blaming clients for agencies’ failure to evolve their business models – [link]. Joint PR/Ad study finds PR getting higher marks in social media compared to Advertising [link]. Half Of U.S. 12-Year-Olds Are Facebooking – [link].

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Twitter Link Roundup #194 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Picking your Pricing Model | Inside Intercom - crowdspring.co/19YDpYT. Ignore PR and buzz, use Google Trends to assess traction instead - crowdspring.co/1a6qa8N. Ignore PR and buzz, use Google Trends to assess traction instead - crowdspring.co/1a6qa8N. Hollywood’s Tanking Business Model - crowdspring.co/1dGrjI0.

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Twitter Link Roundup #37 – Design, Copywriting, Marketing, Small Business, Social Media And More

crowdSPRING Blog

Goals, Strategies and Tactics (why startups & small business should pay attention to all 3) – [link]. New-to-the-world: strategic marketing for startups and small business – [link]. Business Plan vs Business Model – [link]. Business Photos For Small Business – From Google – [link].