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One of the most frequent traps of a business leaders is they believe their own propaganda but don’t take the time to listen to objective but critical feedback from customers, prospects and competitors. Can a competitor’s productname be easily substituted for my company’s brand? Build a businessmodel that scales.
We’re in the process of improving our product and are interested in how you use it and what you think we could do better. It could help us shape the future of [COMPANY/PRODUCTNAME]. Thanks, [YOUR NAME]. Would you be open to a 15-minute phone or Zoom chat? Short, transparent and to the point.
Thus, join the ranks of Yahoo, Google, Amazon, eBay, Cisco and Microsoft and focus your limited time and resources on perfecting your customer value proposition, not on devising an ideal company name. When selecting your company and productnames, consider the following: Uniquely Familiar. Intuitive URL. Avoid Hyphens.
By 1997 E.piphany was a fast growing startup with customers, revenue and something approaching a repeatable businessmodel. With a massive leap of creativity we decided that it should it should have our company name and the letter “E” with a swoop over it. With the browser came a Microsoft logo.
But with so many investors still licking their wounds from the dot-com bust, many focused on proven businessmodels, such as advertising or e-commerce. Subscriptions became the product with the highest dollar volume faster than expected. The general rule is one businessmodel drives the business.
If all your product managers come from Google, they’re accustomed to a certain set of businessmodels and a certain set of tools. After all, we want employees to be productive right out of the gates. Want to build a project around productname recognition and customer loyalty?
If you need help or simply don’t have the time (it took us nearly 50 hours to name “crowdSPRING&# ), you can leverage crowdSPRING’s community of more than 64,000 designers and writers to come up with your company name or a productname. Consider whether you can register a domain and obtain a trademark.
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