Business Plan Cofounder Product Development Small Business 
Startup Professionals Musings
JANUARY 2, 2019
Most of you aspiring entrepreneurs have no idea how dramatically your own role has to evolve as you develop a solution, start a business, and expect it to scale into a successful self-managed company. Thus my job as a small business advisor really is really more about getting you developed than perfecting the business.
Up and Running
SEPTEMBER 6, 2016
To create this first year in business checklist, I turned to our in-house experts here at Palo Alto Software: Sabrina Parsons, CEO; Noah Parsons, COO; Josh Cochrane, Vice President of Product Development; and Josh Fegles, Academic and Government Channel Sales Director, and founder of gluten-free cookie company Jude’s Foods.
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Up and Running
JUNE 14, 2017
Some believe in the all-in approach to product development: build an advanced app. Others believe in the start small, grow strong approach: build a small version of the app, test user demand, and then take it from there. Demand Validation: How to Find Out If Customers Want to Buy Your Product.
Up and Running
MAY 12, 2015
Drawing on advice from our own Tim Berry, founder of Palo Alto Software and Josh Cochrane, our VP of Product Development, I’ve broken down a few of the different options for entrepreneurs looking for feedback on their pitch. The three who agreed to do it had some semblance of a relationship with the founders beforehand.
SoCal CTO
DECEMBER 1, 2010
Equity-Only CTO and Equity-Only Developers - SoCal CTO , November 1, 2010 I had a recent email dialog with the founder of a company looking for a CTO for their startup. And I tried to evaluate the idea and figure out: What did the founder really need here? Was it a Startup Founder Developer Gap ? You got it.
YoungUpstarts
MAY 10, 2012
Get inspired by the interviews of 33 startup founders in this book, as they discuss how everything got started. From choosing cofounders to raising capital to overcoming failure, there are lessons for startups every step of the way in this book. Start Small Finish Big: Fifteen Key Lessons to Start and Run Your Own Successful Business.
Up and Running
MAY 23, 2016
Step 1: Start with a lean plan. Instead of sitting down to write a 40-page business plan, start with a one-page pitch. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods.
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