Startup Professionals Musings

APRIL 9, 2012

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. Identify your sustainable competitive advantage, like unique benefits, cost savings, or industry ties.

Business Plan 244

Business Plan Elevator Pitch Viral Lead Generation 244

The Startup Magazine

SEPTEMBER 21, 2020

Our focus revolves around the LinkedIn lead generation by optimizing their profiles, scaling their approach and sourcing employees, therefore creating lead opportunities through a social media platform, such as LinkedIn. In addition, we also focus on a LinkedIn lead generation.

Leadership 164

Leadership Founder Technical Review Entrepreneur 164

Up and Running

AUGUST 20, 2018

This article is part of our “ Business Planning Guide “ —a curated list of our articles that will help you with the planning process! What is a business plan? In its simplest form, a business plan is a guide—a roadmap for your business that outlines goals and details how you plan to achieve those goals.

Business Plan 119

Business Plan Technical Review Lean Forecast 119

YoungUpstarts

JUNE 23, 2014

One of the main reasons why hopeful business owners don’t succeed is not because they don’t have a worthy product or a well-thought-out business plan, but because they’re afraid of rejection. Consider these statistics : Just 2 percent of sales occur during first meetings. Get real about your procrastination strategies.

Technical Cofounder 150

Technical Cofounder Florida Cofounder Tampa 150

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a book a while back that I like, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Direct mail marketing.

Viral 120

Viral Lead Generation Customer SEM 120

Up and Running

JANUARY 23, 2018

Many professionals place emphasis on having a business plan, and this is a good thing. However, if your business is going to be selling tangible goods, a smart sales plan is equally important. What are the best strategies for a working sales plan? Every business exists to achieve a specific objective.

Sales 82

Sales Metrics Business Plan Networking 82

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 257

Marketing SEM Viral Social Media 257

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 265

Marketing Viral SEM Startup 265

Duct Tape Marketing

SEPTEMBER 12, 2018

The Impact of Understanding Customer Acquisition Costs and Customer Lifetime Value written by Guest Post read more at Duct Tape Marketing. Have you heard someone talk about customer acquisition cost (CAC) or customer lifetime value (CLV or LTV)? After taking out costs, we determined that their average CLV was approximately $42.

Acquisition 67

Acquisition Cost Customer North Carolina 67

Up and Running

MAY 20, 2014

Would I say that all of this has been worth the sticker price of ~$200k, plus the opportunity cost? That calculation needs to take into account personal financials, opportunity cost, and expected future salary. Contrary to popular belief, I’m going to say that my classroom experience was the most valuable part of my time at school.

Entrepreneur 88

Entrepreneur Advisory Board Silicon Valley New York 88

Up and Running

JUNE 12, 2014

Lack of funding is a problem many people face when looking to start a new business. Sometimes, taking out a loan is not possible or is simply not enough to cover costs. When they refer you, it’s pretty much a sale closed. Growing a Business Sales and Marketing cheek''d lori cheek marketing on a budget startup marketing'

Founder 142

Founder Marketing Startup Software Review 142

Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 235

Marketing SEM Startup Viral 235

Gust

MARCH 9, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 146

Marketing SEM Viral Social Media 146

Startup Professionals Musings

FEBRUARY 3, 2011

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. Identify your sustainable competitive advantage, like unique benefits, cost savings, or industry ties.

Elevator Pitch 226

Elevator Pitch Viral Lead Generation Metrics 226

www.inc.com

JULY 9, 2010

Related Tools "At Will" Policy Employment Application Required and Recommended Posters and Handouts Suggested Links Twitters Capital City is New York, Report Finds JetBlues Terminal Five: Overrated The High Cost of Cyber Attacks Employees are valuable. Create an Inc.com account: Home Magazine Blogs Ask Inc. 500|5000 The 2010 Inc.

Intellectual Property 55

Intellectual Property Los Angeles San Francisco New York 55

Startup Professionals Musings

FEBRUARY 11, 2010

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. Identify your sustainable competitive advantage, like unique benefits, cost savings, or industry ties.

Elevator Pitch 138

Elevator Pitch Viral Lead Generation Business Plan 138

Women Entrepreneurs Can

JANUARY 15, 2020

In turn, this can, directly and indirectly, affect your lead generation, sales, and business efficiency. When you look at the advantages, moving offices seems like a foolproof plan. Relocating to a new location is disruptive and can make you lose out on business while you’re moving.

Lead Generation 52

Lead Generation Reputation Employee Cost 52

Up and Running

SEPTEMBER 10, 2021

It gives your sales, customer service, business development, marketing, HR, and any other teams direct access to shared information with a better way to manage interactions with customers. This makes collaboration far easier and ensures that there is a visible record of when and how customers have interacted with your business.

Management 116

Management Customer Software Review Technical Review 116

NZ Entrepreneur

JULY 23, 2019

Finance and accounting was the most common area of concern (39%), followed by IT and technology (31%), digital marketing (20%), and business planning and strategy (25%). Half of the challenge with learning a new business skill can be finding the right resources and tools to suit your schedule, learning style, and skill level.

Finance 71

Finance New Zealand Incubator Curation 71

Growthink Blog

MARCH 25, 2012

Facebook gives $50 vouchers for ad credit for new advertisers-you'll see them in business magazines or various online ads from time to time. Make sure to note your Cost per Visit and Cost per Like. You can give your fans updates on your business' plans and what you're working on now, show photos from behind the scenes, and more.

Advertising 121

Advertising Lead Generation Social Media Campaign 121

Growthink Blog

JANUARY 17, 2018

To succeed, a business doesn’t need technical nor finance nor sales nor marketing nor customer support skills and competencies. To illustrate, picture in your mind’s eye what you see when you think about a business. That hard working and so inspirational individual that stakes their life to start, build, lead a company.

Finance 48

Finance Lead Generation Lean Sales 48

Steve Blank

NOVEMBER 2, 2009

In times when venture capital is hard to get, investors extract high costs for failure (down-rounds, cram downs , new management teams, shut down the company.) Sales people cost money, and when they’re not bringing in revenue, their wandering in the woods is time consuming, cash-draining and demoralizing. Who influences a sale?

Lean 264

Lean Silicon Valley Startup RSS 264

Up and Running

MARCH 21, 2017

Starting in 2011 and over the course of four years, my startup pivoted from an online community tool, to a live sales and support tool, to an outreach platform for businesses, to finally finding its identity in a campaigning and advocacy tool. See Also: 6 Business Idea Validation Tactics to Improve Your Business Planning.

Campaign 80

Campaign Startup Cloud Channel 80

YoungUpstarts

DECEMBER 1, 2013

Especially if your business is new, going out on a limb is the last thing you want to do. Hoping that sales will get better or that conditions will improve is the wimp’s approach. Business plans sit in boxes or on hard drives as their creators wait for the right conditions: funding, free time, better economic conditions.

Florida 182

Florida Cofounder Tampa Hiring 182

ConversionXL

JUNE 20, 2019

Pricing : If you’re a small business, plans start at $12/month, with a maximum of 50,000 video plays. Anything over that falls into the Business plan, charged at $50/month for up to 150,000 plays. Alternatively, there’s a six-month Developers Plan , whereby you get access to all features except live streaming.

Hosting 127

Hosting Video Technical Review Software Review 127

Growthink Blog

DECEMBER 20, 2011

It allows you to very cost-effectively stay in touch with both your clients and prospective clients. Which leads me to my first key to email marketing, which is to define how you will use it. Importantly, even if your goal is solely to increase sales, your emails must do more than sell things. Click here to learn more.

Email 85

Email Marketing Metrics Revenue 85

YoungUpstarts

OCTOBER 23, 2019

Include a clear sales funnel that encourages people to get in touch. Be personable and include information about your humble beginnings, leading to your current success. It is amazing how many websites are out there that have no human connection are just ‘lead generation sites’ 4. Clear Call To Action.

Reputation 164

Reputation Technical Review Lead Generation Customer 164

Up and Running

MAY 23, 2016

Step 1: Start with a lean plan. Instead of sitting down to write a 40-page business plan, start with a one-page pitch. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods.

Software Review 74

Software Review Software Delaware Forecast 74

David Teten

DECEMBER 3, 2019

I previously posted a detailed presentation with sales technology tools useful for B2B sales. Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” So we probed, ‘Oh, so you don’t need a qualified lead generation tool then?’ Her answer?

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

YoungUpstarts

JUNE 1, 2020

For instance, benchmarking can show how your price point lines up against an industry heavy hitter or confirm you’re overpaying for customer acquisition costs. You can benchmark just about anything, but the factors you measure should be relevant to your business goals. Start by tracking a handful of benchmarks and build from there.

Startup 191

Startup Early Stage Campaign Demand 191

Occam's Razor

DECEMBER 9, 2013

More often than not, magnificent success results from executing a business plan that is rooted in a strong understanding of the landscape of possibilities, and a deep self-awareness of business capabilities. For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate.

Analytics 165

Analytics Marketing Channel Metrics 165