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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. If a social media follower clicks through a casual post to see a formal sales piece, their experience changes, as does their impression of Visme as a brand. Marketing strategy.

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Reincubate: Blog: Chief Technology Officer job description (for web, start-up or corporate)

www.reincubate.com

Share this: chief technical officer chief technology officer cto interim cto job description start-up startup cto web cto Weve been swapping some thoughts with Daniel Kehoe , a consulting CTO acquaintance of ours from across the pond. Some companies look for a more strategic or a more hands-on CTO.

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Why Uber is The Revenge of the Founders

Steve Blank

Hire a CEO to Go Public. The VCs would hire a CEO with a track record who looked and acted like the type of CEO Wall Street bankers expected to see in large companies. — all great things when you are executing and scaling a known business model. If the founder was lucky, he got to stay as chairman or CTO.

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What is Sweat Equity Worth?

www.entrepreneur.com

Entrepreneur Homepage Startups Starting a Business Home How-To Guides Startup Basics Business Ideas Business Planning Startup Financing Success Stories Home-Based Business Starting a Business Play Video How to Take a New Product from Just an Idea to a Business (Video).

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Top 57 Online Startups Meets Technology Meets Product Posts for November 2010

SoCal CTO

aka: An Open Letter to the Next Big Social Network) - 500 Hats , November 1, 2010 I've held off writing this post for a long time, because I couldn't quite get my head around all the issues. In my experience, the iceberg part of a code iceberg often involves handling of a lot edge cases. Call it facts for hire.

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Technical Co-Founders Are A Myth

blog.captainrecruiter.com

After a few months, the demo site won a business plan competition. I found the group of Ruby enthusiasts in SFRuby to be quite active and social. Eventually I was able to scrape up a few bucks and hired Sarah to build me a website prototype. That prototype is now something I use everyday to run my recruiting business.

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Top 40 Startup Posts for August 2010

SoCal CTO

August was a slow month in terms of traffic and I was away for a lot of the month, but there were some really great posts at the intersection of startups, technology, product and being a Startup CTO. Novel and creative campaigns like the recent YouTube campaign from Old Spice purportedly demonstrate the power of social in marketing.

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