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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. If a social media follower clicks through a casual post to see a formal sales piece, their experience changes, as does their impression of Visme as a brand. Marketing strategy.

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Why Uber is The Revenge of the Founders

Steve Blank

Hire a CEO to Go Public. The VCs would hire a CEO with a track record who looked and acted like the type of CEO Wall Street bankers expected to see in large companies. — all great things when you are executing and scaling a known business model. If the founder was lucky, he got to stay as chairman or CTO.

Founder 284
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Top 57 Online Startups Meets Technology Meets Product Posts for November 2010

SoCal CTO

aka: An Open Letter to the Next Big Social Network) - 500 Hats , November 1, 2010 I've held off writing this post for a long time, because I couldn't quite get my head around all the issues. In my experience, the iceberg part of a code iceberg often involves handling of a lot edge cases. Call it facts for hire.

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Top 40 Startup Posts for August 2010

SoCal CTO

August was a slow month in terms of traffic and I was away for a lot of the month, but there were some really great posts at the intersection of startups, technology, product and being a Startup CTO. Novel and creative campaigns like the recent YouTube campaign from Old Spice purportedly demonstrate the power of social in marketing.

Startup 191
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Reincubate: Blog: Chief Technology Officer job description (for web, start-up or corporate)

www.reincubate.com

Share this: chief technical officer chief technology officer cto interim cto job description start-up startup cto web cto Weve been swapping some thoughts with Daniel Kehoe , a consulting CTO acquaintance of ours from across the pond. Some companies look for a more strategic or a more hands-on CTO.

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The Ultimate Guide to Starting a Software Company

Up and Running

Step 1: Start with a lean plan. Instead of sitting down to write a 40-page business plan, start with a one-page pitch. It’s the fastest way to get your idea onto paper, and it’s the very first step in the lean planning process, which is much easier and more iterative than traditional business planning methods.

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What is Sweat Equity Worth?

www.entrepreneur.com

Entrepreneur Homepage Startups Starting a Business Home How-To Guides Startup Basics Business Ideas Business Planning Startup Financing Success Stories Home-Based Business Starting a Business Play Video How to Take a New Product from Just an Idea to a Business (Video).