I Haven’t Seen A Startup Yet Thrive Without Marketing
Startup Professionals Musings
DECEMBER 5, 2021
Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. Viral marketing is a deliberate marketing action, designed to grow attention at a compound rate, without further stimulus, by word-of-mouth. Develop viral content.
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