FLoC: Google’s Plan to Kill Off Third-Party Cookies
ConversionXL
FEBRUARY 17, 2021
Third-party cookies are the new Flash. The second request could happen before a user lands on the page where the ad is served, with the browser caching the ad information until requested. The browser caches the information. Safari and Firefox have already started to wean advertisers from them. Now, reluctantly, Google is, too.
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