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Nobody wants to buy a lawnmower—they want a pretty green space in front of their home to impress the neighbors, or a place for their kids to kick around a soccer ball. Social media also offers a cache of market research data. What do customers need before they’ll hit to hit the buy button? What does your reader want? Emotion sells.
The VAST majority of what you’re dealing with (HTTP, MIME, HTML, CSS, JavaScript, relational databases, page template, authentication, session management, caching, etc.) But if I want to hire people that know about byte alignment and cache thrashing I look in the one place where.Net does not feature. Like what?! Bill Beebe.
Don’t use cost per acquisition— use the cost to acquire a customer and the retention cost to keep that customer coming back to buy again. On Booking.com, they highlighted the copy “Free” with green to make it more prominent, ran a test, and ultimately, increased the conversion rate. Define quality accurately, then quantity will follow.
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