Remove California Remove Cost Remove Entrepreneur Remove Vertical
article thumbnail

Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Steve,&# he said, “you’re missing the most interesting part of vertical markets. The implications for entrepreneurs is that each of these (market risk versus invention risk,) require radically different financing models, a different type of venture investor, different timing for hiring sales and marketing, etc.

Vertical 167
article thumbnail

Digital Revenue Expert – Vince Thompson

SoCal CTO

Our current focus is Actors and Actresses and we are moving into other verticals. What networking events in Los Angeles or Southern California do you go to? I also serve as CEO of a small media companies that profile “Tomorrow’s Most Exciting People Today”. Still it’s something that most managers need to learn how to do better.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

“Speed and Tempo” – Fearless Decision Making for Startups « Steve.

Steve Blank

Filed under: Customer Development , Technology | Tagged: Customer Development , Early Stage Startup , Entrepreneurs , Startups , Steve Blank « SuperMac War Story 6: Building The Killer Team – Mission, Intent and Values Story Behind “The Secret History” Part IV: Library Hours at an Undisclosed Location » 17 Responses Michael F.

article thumbnail

Vertical Markets 3: Reducing Risk in Startups « Steve Blank

Steve Blank

Simulation to Reduce Invention Risk If you’re in a vertical where “invention risk” is dominant, then you want to do everything you can to manage and reduce those risks. When I wrote the Four Steps to the Epiphany , the Customer Development text, I hadn’t yet thought about what vertical markets it might be appropriate for.)

Vertical 140
article thumbnail

Vertical Markets 4: Putting it All Together « Steve Blank

Steve Blank

In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customer development would be useful. In contrast to simply executing your business plan, the Customer Development process is built on low-cost and continuous learning and iterating.

Vertical 126
article thumbnail

The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

The Startup Death Spiral: The Cost of Getting Product Launch Wrong By the time of first customer ship, if a startup does not understand its market and customers, failure unfolds in a stylized ritual, almost like a Japanese Noh play.

article thumbnail

He's Only in Field Service

Steve Blank

Unfortunately most startups learn this by going through the “Fire the first Sales VP&# drill: You start your company with a list of potential customers reading like a “who’s who&# of whatever vertical market you’re in (or the Fortune 1000 list.) Your board nods sagely at your target customer list.