This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.
In the next few posts that follow, I’ll describe more specifically how this model distorts startup sales, marketing and business development. —– Part 2 of the CustomerDevelopment Manifesto to follow. related recent reading: The CustomerDevelopment Manifesto: Reasons for the Revolution, The CustomerDevelopment [.]
CustomerDevelopment is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” CustomerDevelopment is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.”
I was in New York last week with my class at Columbia University and several events made me realize that the CustomerDevelopment model needs to better describe its fit with web-based businesses. And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” It’s an impressive portfolio.
This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the CustomerDevelopment Model – offering a new way to approach startup sales and marketing activities.
Berkeley Haas Business School was courageous enough to give me a forum teach the CustomerDevelopment Methodology. An interesting phenomena of the 1920s that illustrates the fragility and cost of vacuum tubes is the “Reflex Receiver&# design methodology. The non-linear features of vacuum tubes probably changed that.
Theme: Digg 3 Column by WP Designer. luck… and as one of Steve Blank’s posts today mentioned, you can’t test hypotheses from within your building. Blog at WordPress.com.
Long before there was the Lean Startup, Business Model Canvas or CustomerDevelopment there was a guy in Santa Barbara California who had already figured it out. I want to tell you a story about how a team pivoted and succeeded by synchronizing product and customerdevelopment. Filed under: CustomerDevelopment.
For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of CustomerDevelopment , Agile Development and if available, open platforms and open source. The CustomerDevelopment process (and the Lean Startup) is one way to do that.
We hired a PhD in computational fluid dynamics from Duke who had worked on helicopter design. Theme: Digg 3 Column by WP Designer. At the time this was a pretty controversial decision. These hires were definitely not your standard marketing types. Years later he would become a venture capitalist at Sequoia Capital.)
CustomerDevelopment ) to help you quickly recognize and reverse any incorrect decisions. CustomerDevelopment) to help you quickly recognize and reverse any incorrect decisions.&# Theme: Digg 3 Column by WP Designer. In a startup it doesn’t matter if you’re 100% right 100% of the time. Blog at WordPress.com.
PS1- I run a small software startup in Brazil and just found out about CustomerDevelopment and your blog (I’ve been reading and listening to everything I can get my hands on online, like Venturehacks and Ries’ blog). Theme: Digg 3 Column by WP Designer. You can get away with effective behavior in a large company.
CustomerDevelopment We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. Theme: Digg 3 Column by WP Designer. See part one for the first time it happened.
I was hired as a training instructor to teach microprocessor system design for the existing Z-80 family and to write a new course for Zilog’s soon to be launched 16-bit processor, the Z-8000. So our people in the field could correct any egregious design advice I gave to customers who mattered. How did I miss that?
Meanwhile my partner was in heaven working with his newly hired group of game designers directing and producing our first games. Stop annoying our game designers and start working on selling and marketing the games.” CustomerDevelopment says having a vision, faith and a set of hypotheses are a normal part of the startup experience.
The presentation didn’t have a single word about Lean Startups or CustomerDevelopment. Reply Dan Hodgins , on November 13, 2009 at 1:12 am Said: Hi Steve, Just listened to your “Retooling Early Stage Development&# for about the 10th time tonight as I was cleaning my room. Your results may vary.
I packed up my life in Michigan and spent five days driving to California to start work. Since there was very little documentation my time was split between the design engineers who built the system and the test and deployment team getting the system ready to go overseas. You’re Hired, You’re Fired. Driving across the U.S.
Filed under: CustomerDevelopment , Venture Capital | Tagged: Entrepreneurs « CustomerDevelopment Manifesto: Market Type (part 4) CustomerDevelopment Manifesto: The Path of Warriors and Winners (part 5) » 16 Responses Jon Ziskind , on September 14, 2009 at 9:19 am Said: Steve – Great post and really great advice.
We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features. I used to always tell my development team, “you need to design a product that my dad could use.
In less than a month they designed a low-cost video-capture board that plugged into the Mac and allowed you to connect a video camera and VCR. He showed me a little Korean hard drive portable music player, not much more than the Compaq reference design it was based off of. It was fun watching it happen. com Michael Robertson.
Filed under: CustomerDevelopment , Family/Career , Technology | Tagged: Steve Blank , Entrepreneurs , Tips for Startups « Am I a Founder? The other thing it helps clarify is that even at work, it’s the relationships that matter most (collegues, customers, partners, etc). The Adventure of a Lifetime.
Computer hardware companies were faced with their customers asking for low-cost (relatively) desktop computers they had no experience in building. Their engineering teams didn’t have the expertise using off-the-shelf microprocessors (back then “real” computer companies designed their own instruction sets and operating systems.)
New strategic direction in companies with loyal customers have different consequences then when you had no customers Acquiring new customers are a lot more expensive that converting existing ones. Theme: Digg 3 Column by WP Designer. Blog at WordPress.com.
CustomerDevelopment/Lean Startups In hindsight startups and the venture capital community left out the most important first step any startup ought to be doing – hypothesis testing in front of customers- from day one. It’s what my textbook on CustomerDevelopment describes. I was an idiot. Berkeley and at Stanford.
However, you will be dealing with almost daily change, (new customer feedback/insights from a CustomerDevelopment process and technical roadblocks ,) as the company searches for a repeatable and scalable business model. Theme: Digg 3 Column by WP Designer. You’re not joining a big company. Blog at WordPress.com.
Forget the Hypertext idea and come on back to California. the “schedule fantasy factor,”) or his eleven rules of supercomputer design but also a real appreciation for how a technical visionary thinks. (I Theme: Digg 3 Column by WP Designer. The response from across the country? We’re building a supercomputer.”
The quintessential California couple, they stood out in our crowd as the engineer (in his late 20′s, respected by his peers and the customer) had hair down to his shoulders, sharply contrasting with the military crewcuts of the customers and most of the other contractors. Theme: Digg 3 Column by WP Designer.
If you are a practitioner of CustomerDevelopment, ESL was doing it before most us were born. When Terman said no, Sylvania, a tube company which built proximity fuse tubes in WWII, won the contract and set up its Electronic Defense Lab (EDL) in Mountain View California in the middle of an orchard.
This year, with the kids grown, their choice was to fly up from Southern California and spend the holidays at our ranch. So no post today on entrepreneurship, Secret History of Silicon Valley, CustomerDevelopment, Lean Startups, etc. California, where even the rabbits are bigger than life!
These damn models weren’t designed right so we’re fixing them on the line.” Theme: Digg 3 Column by WP Designer. It’s our hood alignment station,” the plant manager said proudly. I had a queasy feeling that perhaps this wasn’t the way to solve the car quality problem. Let me know what you think. Comments and brickbats welcomed.
TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to CustomerDevelopment are back with a new book called The Lean Entrepreneur. It took the idea of CustomerDevelopment and made it accessible to a whole new audience. Illustrations by FAKEGRIMLOCK. You can pre-order it starting today.
The key things I want students to take from the class are: Understand that a startup is a temporary organization designed to search for a profitable business model. A partner allows me the flexibility to miss a session or two (my job as a California Coastal Commissioner meets three days every month up and down the coast of California.)
But then, because there might be entrenched competitors and your concept is radically new, you still need to invest in the customerdevelopment process to learn how to get design wins from companies who may be happy with their existing vendors. Theme: Digg 3 Column by WP Designer. Blog at WordPress.com.
Theme: Digg 3 Column by WP Designer. I was between my 7th and 8th and final startup; licking my wounds from Rocket Science, the company I had cratered as my first and last attempt as a startup CEO. Yet when I talked to my venture capital friends, they said, “Well, that’s just how startups work. Blog at WordPress.com.
So they systematically designed electronic devices called “jammers&# to shut down each part of the German air defense system. My first business trip to the valley was to visit California Microwave. Chaff used 3/4′s of all the aluminum foil in the U.S.
Finally, since no one would believe a set of benchmarks named after our company, we needed a façade of independence, so we named them after the street the company was headquartered on in Sunnyvale California – they became known as the Potrero Benchmarks. Theme: Digg 3 Column by WP Designer. Blog at WordPress.com.
Next, we needed to focus our messages away from technology and onto what the customers told us they needed – performance solutions for four key publishing applications. Our company’s graphics boards were designed to speed up a key part of the Macintosh graphics operating system called QuickDraw. Very much in addition to the text.
Theme: Digg 3 Column by WP Designer. Just for discussion, the markets I chose were: Web 2.0, If your market is missing, just add it as we go through this discussion. What is it that’s unique about the market I’m in? We’ll talk about the implications of what vertical market you’re entering in the next few posts. Blog at WordPress.com.
We talked about some simple design rules and I remember him thanking me for coming, saying we were the only chip company who cared enough to call on him (little did he know.) Long gone from Zilog I saw the picture of the original Macintosh design team. I thought nothing about the meeting until years later.
Video Games At SuperMac , Peter Barrett was the witty and creative 24-year old Australian engineer who had designed several of our most successful products, culminating with the software for the Video Spigot. Theme: Digg 3 Column by WP Designer. I had no idea what I wanted to do next, and would get paid to think about it?
Theme: Digg 3 Column by WP Designer. Facts are the rock on which you build your strategy and tactics In a startup second-hand facts are almost as useless as opinions. Blog at WordPress.com.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content