Steve Blank

SEPTEMBER 17, 2009

This post describes a solution – the Customer Development Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.

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Steve Blank

MARCH 19, 2009

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Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. This post describes how the traditional product development model distorts startup sales, marketing and business development.

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Steve Blank

NOVEMBER 12, 2009

The presentation didn’t have a single word about Lean Startups or Customer Development. Reply Dan Hodgins , on November 13, 2009 at 1:12 am Said: Hi Steve, Just listened to your “Retooling Early Stage Development&# for about the 10th time tonight as I was cleaning my room. Your results may vary.

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Steve Blank

MAY 1, 2009

The Customer Development talk can be seen here. That said I will be giving a Customer Development talk at TIECON , Saturday May 16th, 1:30 thanks for asking. steve Customer Development is Hard. Thanks to Dave McClure and Leonard Speiser for the opportunity to speak. It starts at ~40:30 in the video.

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Steve Blank

APRIL 10, 2009

Customer Development ) to help you quickly recognize and reverse any incorrect decisions. Customer Development) to help you quickly recognize and reverse any incorrect decisions.&# My advice was to start a policy of making reversible decisions before anyone left his office or before a meeting ended.

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Steve Blank

OCTOBER 19, 2009

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Steve Blank

NOVEMBER 26, 2009

This year, with the kids grown, their choice was to fly up from Southern California and spend the holidays at our ranch. So no post today on entrepreneurship, Secret History of Silicon Valley, Customer Development, Lean Startups, etc. California, where even the rabbits are bigger than life!

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Steve Blank

JUNE 11, 2009

However, you will be dealing with almost daily change, (new customer feedback/insights from a Customer Development process and technical roadblocks ,) as the company searches for a repeatable and scalable business model. » Dig for Leadership - Stories that try to make the world a better place. , carry on reading.

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Steve Blank

SEPTEMBER 14, 2009

Filed under: Customer Development , Venture Capital | Tagged: Entrepreneurs « Customer Development Manifesto: Market Type (part 4) Customer Development Manifesto: The Path of Warriors and Winners (part 5) » 16 Responses Jon Ziskind , on September 14, 2009 at 9:19 am Said: Steve – Great post and really great advice.

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Steve Blank

SEPTEMBER 10, 2009

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Is there some defining factor that easily distinguishes the difference? Sounds like handspring.

Customer Development 221

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Steve Blank

FEBRUARY 23, 2009

I was between my 7th and 8th and final startup; licking my wounds from Rocket Science, the company I had cratered as my first and last attempt as a startup CEO. Yet when I talked to my venture capital friends, they said, “Well, that’s just how startups work. We’ve managed startups like this forever; there is no other way to manage them.”

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Steve Blank

AUGUST 13, 2009

Customer Development/Lean Startups In hindsight startups and the venture capital community left out the most important first step any startup ought to be doing – hypothesis testing in front of customers- from day one. It’s what my textbook on Customer Development describes. I was an idiot. Berkeley and at Stanford.

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Steve Blank

SEPTEMBER 24, 2009

New strategic direction in companies with loyal customers have different consequences then when you had no customers Acquiring new customers are a lot more expensive that converting existing ones.

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Steve Blank

OCTOBER 5, 2009

Forget the Hypertext idea and come on back to California. He and his wife Gwen would found the Computer Museum, first in the lobby of DEC headquarters, then in Boston (and now as the Computer History Museum in Mountain View, California.) The response from across the country? We’re building a supercomputer.”

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Startup Lessons Learned

MAY 9, 2012

TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. It took the idea of Customer Development and made it accessible to a whole new audience. Illustrations by FAKEGRIMLOCK. You can pre-order it starting today.

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Steve Blank

APRIL 20, 2009

Berkeley Haas Business School was courageous enough to give me a forum teach the Customer Development Methodology. The Man Who Shot Liberty Valance I always had been curious about how Silicon Valley, a place I had lived and worked in, came to be. After I retired, Jerry Engel , director of the Lester Center on Entrepreneurship , at U.C.

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Steve Blank

DECEMBER 7, 2009

Customer Development We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. See part one for the first time it happened. This time it was serious. Good stuff too.

Silicon Valley 258

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Steve Blank

JULY 20, 2009

Crammed into Silicon Valley along with millions of people around the San Francisco Bay it’s hard to fathom that 15 air miles away was a stretch of California coast that was still rural. At the end of two days I realized, This was the first full weekend I had taken off since I had moved to California 3 years ago. How did I miss that?

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Steve Blank

NOVEMBER 9, 2009

PS1- I run a small software startup in Brazil and just found out about Customer Development and your blog (I’ve been reading and listening to everything I can get my hands on online, like Venturehacks and Ries’ blog). You can get away with effective behavior in a large company.

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Steve Blank

JULY 16, 2009

Customer Development There was nothing wrong about Rocket Science having a vision radically different than the conventional wisdom. Customer Development says having a vision, faith and a set of hypotheses are a normal part of the startup experience. The mistake isn’t having a vision and taking risks.

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Steve Blank

JUNE 25, 2009

The answer depends on your answer to two questions: which step in the Customer Development process are you on? Customer Development and Selling Strategy If you’ve just started your company you are in customer discovery. Hiring a VP of Sales in customer discovery typically sets a startup back.

Technology 145

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Steve Blank

JUNE 29, 2009

I packed up my life in Michigan and spent five days driving to California to start work. Filed under: Customer Development , ESL , Technology | Tagged: Steve Blank , Entrepreneurs , ESL « Convergent Technologies: War Story 1 – Selling with Sports Scores A Wilderness of Mirrors » 17 Responses Michael F.

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Steve Blank

AUGUST 24, 2009

The quintessential California couple, they stood out in our crowd as the engineer (in his late 20′s, respected by his peers and the customer) had hair down to his shoulders, sharply contrasting with the military crewcuts of the customers and most of the other contractors.

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Steve Blank

APRIL 9, 2009

his next article on SuperMac, “Building the Killer Team – Mission, Intent, and Values&# , Steve further pounds the table on some principles of leadership that I think are [.] on April 10, 2009 at 6:58 am Said: Amazing blog. Reply How to close a term sheet quickly - Venture Hacks , on April 28, 2009 at 10:43 am Said: [.]

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Steve Blank

MAY 28, 2009

But then, because there might be entrenched competitors and your concept is radically new, you still need to invest in the customer development process to learn how to get design wins from companies who may be happy with their existing vendors. For example, complex new semiconductor architectures, (i.e.

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Steve Blank

APRIL 2, 2009

Finally, since no one would believe a set of benchmarks named after our company, we needed a façade of independence, so we named them after the street the company was headquartered on in Sunnyvale California – they became known as the Potrero Benchmarks.

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Steve Blank

JULY 2, 2009

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Steve Blank

APRIL 6, 2009

If you are a practitioner of Customer Development, ESL was doing it before most us were born. When Terman said no, Sylvania, a tube company which built proximity fuse tubes in WWII, won the contract and set up its Electronic Defense Lab (EDL) in Mountain View California in the middle of an orchard.

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Steve Blank

MAY 11, 2009

Filed under: Customer Development , Marketing , SuperMac , Technology | Tagged: Steve Blank , SuperMac « Love/Hate Business Plan Competitions Gravity Will be Turned Off » 17 Responses EricS , on May 11, 2009 at 11:05 am Said: I loved my Spigot. It was fun watching it happen.

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Steve Blank

JULY 27, 2009

We four instructors would grumble and complain to one another about our lack of leadership. I’ve built my company using the Customer Development Model from Day One. I recently completed the Validation step (less the industry analyst presentations) and am ready to move on to Customer Creation.

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Steve Blank

MARCH 25, 2009

Reply steveblank , on March 28, 2009 at 7:27 am Said: Denis, Over time the blogs tagged under the “customer development&# category will build up a narrative of illustrative stories of how customer development evolved in practice. What part of this blog should I read if I am also reading the book?

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Steve Blank

MARCH 19, 2009

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Silicon Valley 212

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Steve Blank

MAY 26, 2009

What is it that’s unique about the market I’m in? We’ll talk about the implications of what vertical market you’re entering in the next few posts.

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Steve Blank

MARCH 20, 2009

Facts are the rock on which you build your strategy and tactics In a startup second-hand facts are almost as useless as opinions.

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Steve Blank

JULY 13, 2009

Not being able to hear negative customer input is an extremely bad idea. Out of the Ashes A few of the key tenets of Customer Development , came from the ashes. era&# , but really interested in your take on these “free&# models through the prism of Customer Development. We all know how that ends up.

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Steve Blank

JULY 30, 2009

And other startups are in a New Market — creating a market from scratch (like Apple with the iPhone, or iPod/iTunes.) (“Market Type&# radically changes how you sell and market at each step in Customer Development. It’s one of the subtle distinctions that at times gets lost in the process.

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