California Customer Development Software Engineering 
Steve Blank
NOVEMBER 30, 2009
Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Do you understand you are doubling the amount of work you are going to make for generations of software engineers? And it’s certainly not Customer Development.
Steve Blank
AUGUST 3, 2012
Long before there was the Lean Startup, Business Model Canvas or Customer Development there was a guy in Santa Barbara California who had already figured it out. I want to tell you a story about how a team pivoted and succeeded by synchronizing product and customer development. Filed under: Customer Development.
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Steve Blank
FEBRUARY 23, 2009
I’m a software engineer by trade, so I’m always interested in some better way to do things, whether they are in software or in business processes or organizations. Yet when I talked to my venture capital friends, they said, “Well, that’s just how startups work. Would you mind sharing them?
Steve Blank
MAY 11, 2009
Unintended Consequences – Video Editing As these boards are flying out the door, one of the software engineers at SuperMac got to thinking about what did you do with video once you did get it into a computer – so he wrote the first Quicktime-based video editor which we called ReelTime. Adobe renamed ReelTime to Adobe Premiere.
Steve Blank
OCTOBER 8, 2009
For this startup we had assembled some of the best and brightest hardware and software engineers in the computer industry. Customer development isn’t just for [.] Reply Customer Development Oriented Lead Developer for Start-up – EventSession , on November 9, 2009 at 4:27 pm Said: [.]
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