Steve Blank

AUGUST 3, 2012

Long before there was the Lean Startup, Business Model Canvas or Customer Development there was a guy in Santa Barbara California who had already figured it out. I want to tell you a story about how a team pivoted and succeeded by synchronizing product and customer development. Filed under: Customer Development.

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Steve Blank

MAY 11, 2009

And I got to experience a type of customer buying behavior I had never seen before – the Novelty Effect. Present at the Creation It was early 1991 and Apple’s software development team was hard at work on QuickTime , the first multimedia framework for a computer. The software was idiot proof.

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Steve Blank

FEBRUARY 23, 2009

I’m a software engineer by trade, so I’m always interested in some better way to do things, whether they are in software or in business processes or organizations. Yet when I talked to my venture capital friends, they said, “Well, that’s just how startups work. Would you mind sharing them? Order Here.

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Steve Blank

NOVEMBER 30, 2009

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” The reaction from our software guys was a little less kind. “Are All I had done was proudly go out and get customer input. And it’s certainly not Customer Development.

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Steve Blank

OCTOBER 8, 2009

For this startup we had assembled some of the best and brightest hardware and software engineers in the computer industry. Customer development isn’t just for [.] Reply Customer Development Oriented Lead Developer for Start-up – EventSession , on November 9, 2009 at 4:27 pm Said: [.]

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