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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Steve,&# he said, “you’re missing the most interesting part of vertical markets. But then, because there might be entrenched competitors and your concept is radically new, you still need to invest in the customer development process to learn how to get design wins from companies who may be happy with their existing vendors.

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Vertical Markets 1: Bad Advice – All Startups are the Same « Steve.

Steve Blank

Verticals Are Different I began to realize that entrepreneurs (and their professors) act like every vertical market and industry has the same set of rules. So the first heuristic is: do not assume the startup rules are the same for all vertical markets. Just for discussion, the markets I chose were: Web 2.0,

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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Other advisors provided marketing with industry-specific advice in our initial vertical markets (computational fluid dynamics, computational chemistry, finite element analysis, and petroleum engineering). We hired a PhD in computational fluid dynamics from Duke who had worked on helicopter design.

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Pedram Zohrevand Discusses How To Protect Your Building From Seismic Events

The Startup Magazine

California has been a national leader in codes that protect building occupants from seismic events, but there is a great deal of work remaining to be done. One of the most important aspects of an earthquake-safe building design is the foundation. California has instituted earthquake retrofitting tax breaks.

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Real Estate Developer Danny Haber Of oWOW Reinvigorates Bay Area

YoungUpstarts

California retains its rank as one of the most desirable states to live in, despite untenable property prices, high taxes, and a cornucopia of social issues. California homeowners are selling up and moving East, to neighboring states. California’s loss is Nevada and Arizona’s gain. In San Francisco, that figure is $1.4

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The Secret History of Silicon Valley Part V: Happy 100th Birthday.

Steve Blank

An interesting phenomena of the 1920s that illustrates the fragility and cost of vacuum tubes is the “Reflex Receiver&# design methodology. This is an innovative but slightly bizarre design technique common to the 1920s and 1930s that conserved the number of vacuum tubes required for a radio receiver.

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Lean Startups aren't Cheap Startups

Steve Blank

The Customer Development Model is designed to minimize the risk of launching a product for a market that does not exist. Theme: Digg 3 Column by WP Designer. Which seems to offer an understanding of “customer development&# that’s quite different the Four Steps to the Epiphany approach. Blog at WordPress.com.

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