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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Steve,&# he said, “you’re missing the most interesting part of vertical markets. But then, because there might be entrenched competitors and your concept is radically new, you still need to invest in the customer development process to learn how to get design wins from companies who may be happy with their existing vendors.

Vertical 167
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Vertical Markets 1: Bad Advice – All Startups are the Same « Steve.

Steve Blank

Verticals Are Different I began to realize that entrepreneurs (and their professors) act like every vertical market and industry has the same set of rules. So the first heuristic is: do not assume the startup rules are the same for all vertical markets. Just for discussion, the markets I chose were: Web 2.0,

Vertical 159
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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Other advisors provided marketing with industry-specific advice in our initial vertical markets (computational fluid dynamics, computational chemistry, finite element analysis, and petroleum engineering). We hired a PhD in computational fluid dynamics from Duke who had worked on helicopter design.

Engineer 224
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The Secret History of Silicon Valley Part V: Happy 100th Birthday.

Steve Blank

An interesting phenomena of the 1920s that illustrates the fragility and cost of vacuum tubes is the “Reflex Receiver&# design methodology. This is an innovative but slightly bizarre design technique common to the 1920s and 1930s that conserved the number of vacuum tubes required for a radio receiver.

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Lean Startups aren't Cheap Startups

Steve Blank

The Customer Development Model is designed to minimize the risk of launching a product for a market that does not exist. Theme: Digg 3 Column by WP Designer. Which seems to offer an understanding of “customer development&# that’s quite different the Four Steps to the Epiphany approach. Blog at WordPress.com.

Lean 263
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“Speed and Tempo” – Fearless Decision Making for Startups « Steve.

Steve Blank

Theme: Digg 3 Column by WP Designer. Blog at WordPress.com.

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supermac War Story 1: Joining supermac

Steve Blank

Theme: Digg 3 Column by WP Designer. Blog at WordPress.com.