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Steve,&# he said, “you’re missing the most interesting part of vertical markets. But then, because there might be entrenched competitors and your concept is radically new, you still need to invest in the customer development process to learn how to get design wins from companies who may be happy with their existing vendors.
Verticals Are Different I began to realize that entrepreneurs (and their professors) act like every vertical market and industry has the same set of rules. So the first heuristic is: do not assume the startup rules are the same for all vertical markets. Just for discussion, the markets I chose were: Web 2.0,
Other advisors provided marketing with industry-specific advice in our initial vertical markets (computational fluid dynamics, computational chemistry, finite element analysis, and petroleum engineering). We hired a PhD in computational fluid dynamics from Duke who had worked on helicopter design.
An interesting phenomena of the 1920s that illustrates the fragility and cost of vacuum tubes is the “Reflex Receiver&# design methodology. This is an innovative but slightly bizarre design technique common to the 1920s and 1930s that conserved the number of vacuum tubes required for a radio receiver.
The Customer Development Model is designed to minimize the risk of launching a product for a market that does not exist. Theme: Digg 3 Column by WP Designer. Which seems to offer an understanding of “customer development&# that’s quite different the Four Steps to the Epiphany approach. Blog at WordPress.com.
I was hired as a training instructor to teach microprocessor system design for the existing Z-80 family and to write a new course for Zilog’s soon to be launched 16-bit processor, the Z-8000. So our people in the field could correct any egregious design advice I gave to customers who mattered. How did I miss that?
One of the times I screwed this up it left a legacy of 25 years of questionable design in microprocessor architecture. It has to be little-endian or we won’t design your chip into our systems.” The reaction from the chip circuit design guys was, “OK, we could do that. What a great idea.
I packed up my life in Michigan and spent five days driving to California to start work. Since there was very little documentation my time was split between the design engineers who built the system and the test and deployment team getting the system ready to go overseas. You’re Hired, You’re Fired. Driving across the U.S.
Education program must emphasize the need to start with customer needs and design your entire product development strategy around a customer development blueprint, as you put it so very well. when we were first building Genlighten, I might have uncovered these design issues during the Customer Development process.
Theme: Digg 3 Column by WP Designer. But make sure it fits who you are. a comment » Yet another brilliant post from Steve Blank, this time about what it takes to found, co-found, or work in a startup at various stages of [.] Blog at WordPress.com.
Meanwhile my partner was in heaven working with his newly hired group of game designers directing and producing our first games. Stop annoying our game designers and start working on selling and marketing the games.” Theme: Digg 3 Column by WP Designer. I know what’s great and what’s not. They think we’re brilliant.
In less than a month they designed a low-cost video-capture board that plugged into the Mac and allowed you to connect a video camera and VCR. He showed me a little Korean hard drive portable music player, not much more than the Compaq reference design it was based off of. com Michael Robertson.
Forget the Hypertext idea and come on back to California. the “schedule fantasy factor,”) or his eleven rules of supercomputer design but also a real appreciation for how a technical visionary thinks. (I The response from across the country? Glad you two called, we were trying to get a hold of you guys. We’re building a supercomputer.”
Their engineering teams didn’t have the expertise using off-the-shelf microprocessors (back then “real” computer companies designed their own instruction sets and operating systems.) Computer hardware companies were faced with their customers asking for low-cost (relatively) desktop computers they had no experience in building.
My daughter, now 14, has her own company, doing web design and PHP and CSS and who knows what else. I have brought my wife in helping with the graphic design so she can be part of it and feel the intensity and fun. Theme: Digg 3 Column by WP Designer. Now they’re even older. Balance is important. It’s not easy.
The quintessential California couple, they stood out in our crowd as the engineer (in his late 20′s, respected by his peers and the customer) had hair down to his shoulders, sharply contrasting with the military crewcuts of the customers and most of the other contractors.
This year, with the kids grown, their choice was to fly up from Southern California and spend the holidays at our ranch. California, where even the rabbits are bigger than life! Theme: Digg 3 Column by WP Designer. Imu turkey can’t be beat if you’re trying to exceed any rational amount of salt intake.) Blog at WordPress.com.
When Terman said no, Sylvania, a tube company which built proximity fuse tubes in WWII, won the contract and set up its Electronic Defense Lab (EDL) in Mountain View California in the middle of an orchard. could design and produce, and a good part of it was coming from Silicon Valley. Terman became a consultant to the company.
We talked about some simple design rules and I remember him thanking me for coming, saying we were the only chip company who cared enough to call on him (little did he know.) Long gone from Zilog I saw the picture of the original Macintosh design team. I thought nothing about the meeting until years later.
So they systematically designed electronic devices called “jammers&# to shut down each part of the German air defense system. My first business trip to the valley was to visit California Microwave. Chaff used 3/4′s of all the aluminum foil in the U.S.
These damn models weren’t designed right so we’re fixing them on the line.” Theme: Digg 3 Column by WP Designer. It’s our hood alignment station,” the plant manager said proudly. I had a queasy feeling that perhaps this wasn’t the way to solve the car quality problem. Blog at WordPress.com.
Finally, since no one would believe a set of benchmarks named after our company, we needed a façade of independence, so we named them after the street the company was headquartered on in Sunnyvale California – they became known as the Potrero Benchmarks. Theme: Digg 3 Column by WP Designer. Blog at WordPress.com.
Video Games At SuperMac , Peter Barrett was the witty and creative 24-year old Australian engineer who had designed several of our most successful products, culminating with the software for the Video Spigot. Theme: Digg 3 Column by WP Designer. I had no idea what I wanted to do next, and would get paid to think about it?
Our company’s graphics boards were designed to speed up a key part of the Macintosh graphics operating system called QuickDraw. Theme: Digg 3 Column by WP Designer. Next, we needed to focus our messages away from technology and onto what the customers told us they needed – performance solutions for four key publishing applications.
Someone from your company has to be designated the official competitive intelligence officer for this show. Someone from your company has to be designated the opportunity monitor, responsible for coordinating potential partner information and disseminating it in writing after the show. One of them is a loser.
I distinctly remember this is the first time I head the phrases “features and benefits.&# And since I saw our ads (but didn’t quite understand them,) I knew marketing was the group that designed them, somehow to get customers to think our products were better than Intel and Motorola’s. Theme: Digg 3 Column by WP Designer.
The design was actually a negative drag on selling anything off a retail shelf. From grumbling skeptics, they all became packaging design converts. And for sure they were never going to win any design awards. We were on the bottom row – with an invisible box. We labeled this our “Black Hole of Packaging&# strategy.
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