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For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. Over its lifetime a Lean Startup may spend less money than a traditional startup.
The cross-disciplinary class brings students from widely divergent backgrounds together in teams of three to five, each aiming to tackle a gnarly international problem vexing Foggy Bottom in just 10 weeks by applying Lean LaunchPad methodology. The time difference between Washington and California often doesn’t help.
Guest post by Jennifer Maerz, contributing editor of Lean Startup Co. It’s been exciting to watch the Lean Startup movement grow from a practice utilized in the tech world to one implemented in a wide variety of sectors ranging from enterprise to education, religious organizations, nonprofits, and government groups.
The trick is we use the same Lean LaunchPad / I-Corps curriculum — and the same class structure – experiential, hands-on– driven this time by a mission -model not a business model. Hacking for Defense has its origins in the Lean LaunchPad class I first taught at Stanford in 2011. Goals for the Hacking for Defense Class.
Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. Convergent Technologies was one of those OEM suppliers. Their engineers hated us.
At 11:45am I'll be honored to share the stage with two great entrepreneurs: Introducing The Lean Startup, by Eric Ries with case studies, Intuit’s Scott Cook and Instagram’s Kevin Systrom And in the evening, the book launch party is also part of Disrupt. We'll be in the concourse from 5:30-7:30pm. You can grab one here. Employees only.
Filed under: Customer Development , Technology | Tagged: Customer Development , Early Stage Startup , Entrepreneurs , Startups , Steve Blank « SuperMac War Story 6: Building The Killer Team – Mission, Intent and Values Story Behind “The Secret History” Part IV: Library Hours at an Undisclosed Location » 17 Responses Michael F.
EE Reply My take on Customer Development and the Lean Startup | Recess Mobile Blog , on January 9, 2010 at 5:30 am Said: [.] This is the pivot, a crucial tactical maneuver for the lean startup [.] Reply Ashu Sharma , on April 27, 2010 at 11:44 pm Said: Steve, Great post!
They knew the technology trendsetters in their fields and got us in front of them. Since these marketers knew what publications their peers read and what conferences and trade shows they attended, they led our presence at the right shows and conferences.
Posted on September 14, 2009 by steveblank Over the last 30 years Wall Street’s appetite for technology stocks have changed radically – swinging between unbridled enthusiasm to believing they’re all toxic. Large companies were acquiring technology startups just to get in the game at the same absurd prices.
Reply My take on Customer Development and the Lean Startup | Recess Mobile Blog , on January 9, 2010 at 5:29 am Said: [.] Reply Lean Startup Customer Discovery & the Value of First Impressions , on January 25, 2010 at 6:12 am Said: [.] Reply Yuri Ammosov , on December 15, 2009 at 4:28 pm Said: Hmmm. Then WHAT it IS?
Zilog produced one of the first 8-bit microprocessors , the Z-80 (competing at the time with Intel’s 8080 , Motorola 6800, and MOS Technology 6502.) Crammed into Silicon Valley along with millions of people around the San Francisco Bay it’s hard to fathom that 15 air miles away was a stretch of California coast that was still rural.
TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. Since then, Brant and Patrick have been tireless advocates for the whole Lean Startup movement. Illustrations by FAKEGRIMLOCK. You can pre-order it starting today.
Customer Development/Lean Startups In hindsight startups and the venture capital community left out the most important first step any startup ought to be doing – hypothesis testing in front of customers- from day one. Since I wasn’t an engineer, my contribution was around the team-building and fund raising. I was an idiot.
Okay, so now you have it narrowed down and have determined that you need: Part-Time CTO or Technology Advisor to help guide you and close a bit of the Startup Founder Developer Gap , and Equity-Only Cofounder Developer - the first real developer that will work for equity and produce the bulk of the application. Ask them about your concept.
It was the best of times, it was the worst of times Ardent would be my third technology company as a VP of Marketing (Convergent Technologies and MIPS Computers were the other two.) It was my ex boss from Convergent Technologies, “Steve we’ve all just resigned from Convergent and we’re starting a new company.
Learn something new - most programmers love learning new technologies or solving new kinds of problems. Not Knowing Enough - Unfortunately, you also cannot get into a conversation with a programmer and not know the first thing about the technology. If you don't understand the basics about mobile technology, then read up on it.
The Adventure of a Lifetime Take the time and think through who you are and what level of challenge you are looking for. You’re not joining a big company. Startups are the adventure of a lifetime. But make sure it fits who you are.
When I retired after 21 years working in 8 startups, I was invited to be a guest lecturer at the business school at the University of California Berkeley. This unorthodox idea has become a movement …called The Lean Startup – and has led to entirely new ways to start companies, commercialize science, and think about innovation.
I know that this all seems obvious now with the movements started by Steven Blank ( Four Steps of Epiphany ) with the whole Customer Development processes / Lean Startup movements also popularized by people like Eric Ries. But he didn’t grow up with technology. And he gave them all early access to our prototypes for reaction.
I didn’t recognize the behavior at the time, but anyone who loves technology and gadgets has at one time or another has bought a technology toy – USB memory sticks, iPod Shuffles, umbrellas with LED lights, alarm clocks that talked, Flip Video Cameras, etc. We accidently had a product with the Novelty Effect.
We have structural employment issues : The official unemployment rate in the US is hovering just below 10% but “true” unemployment is much higher when you account for those that have stopped looking or taken part-time employment and in key states like California and Michigan we’re downright hurting.
At some point in my career as I began to formulate thoughts about mission and intent, I started to think about the broader role of marketing in a growing technology company. on April 10, 2009 at 6:58 am Said: Amazing blog. The Sharp End of the Stick? It became [.] com) , on June 1, 2009 at 4:21 pm Said: [.]
We’re standing 15 air miles away from the epicenter of technology innovation. I lived through the time when working in my first job in Ann Arbor Michigan we had to get out a map to find out that San Jose was not only in Puerto Rico but there was a city with that same name in California.
This year, with the kids grown, their choice was to fly up from Southern California and spend the holidays at our ranch. So no post today on entrepreneurship, Secret History of Silicon Valley, Customer Development, Lean Startups, etc. California, where even the rabbits are bigger than life!
Home Books for Startups Secret History-Bibliography Steve Blank Startup Resources Steve Blank Entries RSS | Comments RSS Categories Air Force (9) Ardent (9) Big Companies versus Startups: Durant versus Sloan (29) California Coastal Commission (3) Conservation (2) Convergent Technologies (1) Customer Development (98) Customer Development Manifesto (..)
In my last post I described my approach to one of the three classes I teach at Stanford in the engineering school: Fundamentals of Technology Entrepreneurship. A partner allows me the flexibility to miss a session or two (my job as a California Coastal Commissioner meets three days every month up and down the coast of California.)
Markets with Invention Risk are those where it’s questionable whether the technology can ever be made to work – but if it does customers will beat a path to the company’s door. are much more differentiating than technology. Technology can often be dealt with through a press release (at least perception).
The cross-disciplinary class brings students from widely divergent backgrounds together in teams of three to five, each aiming to tackle a gnarly international problem vexing Foggy Bottom in just 10 weeks by applying Lean LaunchPad methodology. The time difference between Washington and California often doesn’t help.
Learn something new - most programmers love learning new technologies or solving new kinds of problems. Not Knowing Enough - Unfortunately, you also cannot get into a conversation with a programmer and not know the first thing about the technology. If you don't understand the basics about mobile technology, then read up on it.
When Terman said no, Sylvania, a tube company which built proximity fuse tubes in WWII, won the contract and set up its Electronic Defense Lab (EDL) in Mountain View California in the middle of an orchard. The Army offered Fred Terman, the Dean of Engineering at Stanford, a $5M contract to build an electronics countermeasures lab.
—————- The next piece of the Secret History of Silicon Valley puzzle came together when Tom Byers , Tina Selig and Mark Leslie invited me to teach entrepreneurship in the Stanford Technology Ventures Program ( STVP ) in Stanford’s School of Engineering. My office is in the Terman Engineering Building.
SAVE THE DATE for the 5th Lean Innovation Educators Summit on The Role of Educators and the University in Building Sustainable and Innovative Ecosystems February 3rd, 2022 from 1 to 4pm EST, 10 to 1pm PST Join me, Jerry Engel, Pete Newell, and Steve Weinstein as well as educators from universities around the world for this upcoming event.
Home Books for Startups Secret History-Bibliography Steve Blank Startup Resources Steve Blank Entries RSS | Comments RSS Categories Air Force (9) Ardent (9) Big Companies versus Startups: Durant versus Sloan (29) California Coastal Commission (3) Conservation (2) Convergent Technologies (1) Customer Development (98) Customer Development Manifesto (..)
Moore’s technology adoption lifecycle tells us to find a client. Build the client’s visualization with your technology, but your technology is not the product. The products you develop in the bowling alley are there to carry your technology and get it adopted. What is it that’s unique about the market I’m in?
We had been attempting to compete by their rules with the same types of technology messages. Up until now all the graphics board companies supplied “technology”, and it was up to the customers to figure out which of these arcane specs was best for their business. VP of Marketing, we now understood who our customers were.
Home Books for Startups Secret History-Bibliography Steve Blank Startup Resources Steve Blank Entries RSS | Comments RSS Categories Air Force (9) Ardent (9) Big Companies versus Startups: Durant versus Sloan (29) California Coastal Commission (3) Conservation (2) Convergent Technologies (1) Customer Development (98) Customer Development Manifesto (..)
I Hate Business Plan Competitions Yet this same conversation reminded me why every time students at Berkeley or Stanford tell me they’ve entered a technology business plan competition, I question whether they are wasting their time. You’ll learn a lot.
Reply 4 Anti-Lean Startup Archetypes at Market By Numbers , on August 4, 2009 at 11:30 am Said: [.] There’s certainly nothing wrong with gathering feedback any time you can, and travel expenses are rough right now so you make do. Steve Blank’s market type discussions to learn when a big megaphone might be the right [.]
MBA or Domain Expert Years later when I was running marketing departments I came up with a heuristic that replicated my own hire: in a technology company it’s usually better to train a domain expert to become a marketer than to train an MBA to become a domain expert. Thanks Steve!
NYU has adopted the Lean LaunchPad ® class as a standard entrepreneurship course across twelve different schools/colleges within the University. Over 1,000 students a year are learning lean startup concepts. The Educators Program is a 2½ day class that teaches faculty how to create and teach their own Lean LaunchPad class.)
Every generation of new technology seems to find a willing audience in naïve journalists and eager readers. We were larger than life, but as one potential investor told us, “You guys are all hat and no cattle.”
Today, the first half of the Stanford Engineering Lean LaunchPad Class gave their final presentations. It’s hard to believe it’s only been a year since we taught the first 10 teams in the Stanford Lean LaunchPad class. We’ll teach over 175 NSF Innovation Corps teams in the Lean LaunchPad course in 2012. Only in California!
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