Steve Blank

FEBRUARY 23, 2009

I’m a software engineer by trade, so I’m always interested in some better way to do things, whether they are in software or in business processes or organizations. Your blog post has provided a lot of useful insights for me which I’ve been implementing. Would you mind sharing them?

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Steve Blank

MAY 11, 2009

Unintended Consequences – Video Editing As these boards are flying out the door, one of the software engineers at SuperMac got to thinking about what did you do with video once you did get it into a computer – so he wrote the first Quicktime-based video editor which we called ReelTime. Adobe renamed ReelTime to Adobe Premiere.

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Steve Blank

NOVEMBER 30, 2009

The reaction from our software guys was a little less kind. “Are Do you understand you are doubling the amount of work you are going to make for generations of software engineers? Are you out of your !? *x! No, not really. I was just in marketing. All I had done was proudly go out and get customer input.

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Steve Blank

OCTOBER 8, 2009

For this startup we had assembled some of the best and brightest hardware and software engineers in the computer industry. I was about to get an education that would last a lifetime. Picture the scene: the entire company (all 15 of us) are present.

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