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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Steve,&# he said, “you’re missing the most interesting part of vertical markets. Markets with Invention Risk are those where it’s questionable whether the technology can ever be made to work – but if it does customers will beat a path to the company’s door. are much more differentiating than technology.

Vertical 165
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Vertical Markets 1: Bad Advice – All Startups are the Same « Steve.

Steve Blank

Verticals Are Different I began to realize that entrepreneurs (and their professors) act like every vertical market and industry has the same set of rules. So the first heuristic is: do not assume the startup rules are the same for all vertical markets. Just for discussion, the markets I chose were: Web 2.0,

Vertical 158
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Flying Car Prototype Receives FAA Airworthiness Certificate

ReadWriteStart

The Federal Aviation Administration (FAA) has granted a California startup company called Alef Automotive the first-ever airworthiness permit for a fully electric flying car that is capable of both flying and driving on roads. This milestone event marks the beginning of a new era in the transportation industry.

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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. Convergent Technologies was one of those OEM suppliers. Their engineers hated us.

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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Other advisors provided marketing with industry-specific advice in our initial vertical markets (computational fluid dynamics, computational chemistry, finite element analysis, and petroleum engineering). They knew the technology trendsetters in their fields and got us in front of them.

Engineer 223
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supermac War Story 1: Joining supermac

Steve Blank

Home Books for Startups Secret History-Bibliography Steve Blank Startup Resources Steve Blank Entries RSS | Comments RSS Categories Air Force (9) Ardent (9) Big Companies versus Startups: Durant versus Sloan (29) California Coastal Commission (3) Conservation (2) Convergent Technologies (1) Customer Development (98) Customer Development Manifesto (..)

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Digital Revenue Expert – Vince Thompson

SoCal CTO

Our current focus is Actors and Actresses and we are moving into other verticals. What networking events in Los Angeles or Southern California do you go to? I know Jim, Mark, Kurt (see Los Angeles Technology Connector – Kurt Daradics ). Still it’s something that most managers need to learn how to do better.