Vertical Markets 2: Customer/Market Risk versus Invention Risk.
Steve Blank
MAY 28, 2009
Steve, he said, “you’re missing the most interesting part of vertical markets. Markets with Invention Risk are those where it’s questionable whether the technology can ever be made to work – but if it does customers will beat a path to the company’s door. are much more differentiating than technology.
Let's personalize your content