Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles
ConversionXL
JANUARY 9, 2019
So what does an afternoon rainshower over Cape Verde tell you about the next Category 5 hurricane? Organize existing data into an idealized customer journey. Those interactions occur across teams (marketing, sales, customer support) and platforms (analytics, CRM, email). It starts with a survey of all known customer data.
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