Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles
ConversionXL
JANUARY 9, 2019
So what does an afternoon rainshower over Cape Verde tell you about the next Category 5 hurricane? Goal Values assign dollar values to conversions—replacing the faulty “a conversion is a conversion” logic with estimated revenue from on-site actions. Thus, a form fill is worth $500.
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