Duct Tape Marketing

SEPTEMBER 22, 2022

17:16] Is there a small set of metrics that you rely on? [19:43] Time in the second square we're on behalf our conversation, right? Andrew Warden (05:09): Channel, I got you. We think that BEC, which is a new channel, right. This is John Jantsch and my guest today is Andrew Warden. He is the CMO of Semush.

SEO 85

SEO Channel Campaign Audience 85

Duct Tape Marketing

JANUARY 4, 2023

17:16] Is there a small set of metrics that you rely on? [19:43] That half our conversation, right , it's an online visibility management SaaS platform that is used by millions of marketers worldwide, including this one. John Jantsch (05:07): I mean, you use that like as your core channel. We'll talk about that time.

SEO 88

SEO Audience Channel Campaign 88

ConversionXL

JULY 17, 2015

I would just use a simple A/B, but then leveraging the segmentation, too, as I think you both talked about, look at them before, look at the new versus repeat marketing channel, different segments of customers and how they behave. This is when the attribution kicks in, right? I use multi-variant, usually depends on a different tool.

Video 48

Video Mobile Conversion Audience 48