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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign.

Campaign 149
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

We’ve run enough campaigns to known that users have been tolerant of authentic ads. We need to know which users have authority are therefore driving the highest conversions by category of ad and which channels drive clicks. The next campaign will be run with different publishers. So we label these Tweets clearly as ads.

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Why Good B2B Content Marketing Is Not A One Man Show

YoungUpstarts

Creating successful B2B content marketing campaigns that connect with certain tailored audiences require extensive research, incredible writing ability for textual content, knowledge on visual content (i.e., If you thought a content marketing agency only had to curate content, then guess again. videos, how-tos, infographics, etc.),

B2B 153
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IGNITE! pitch event at Microsoft – September 4

David Teten

A news curation dashboard for teams and organizations. Delve offers a powerful alternative: a curated database of stories and a simple way to choose relevant stories and engage with them across teams and organizations. Pricing Engine works with Google, Microsoft and other channels to provide a create once, deploy everywhere platform.

Curation 114
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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

asymmetry, real-time, curated RSS / link-sharing]. This allowed followers to be able to “curate&# their newsfeed with people that they found interesting. Products like awe.sm (I’m an investor) will help you manage the efficacy of your social media marketing campaigns. cheap accessible digital hardware].

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[Review] Social Marketology

YoungUpstarts

In Dragon’s analysis of social media platforms, nine significant patterns can be discerned: identity, relationships, conversations, groups, gaming, presence, curation, reputation and gifting. Do also develop documents for listening, channels, resources, and content.

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

As Neal Schaffer points out: “…Companies still look at social media as a promotional and advertising channel rather than as a grand arena to collaborate with social media users, primarily customers and influencers, and work them through a relationship funnel to incite word of mouth marketing for your brand in social media.”