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Email Marketing As A Pillar For Enterprise Sales

YoungUpstarts

Campaigns, when run over an email, deliver higher ROI than every other type of marketing category. There is practically no other distribution channel that drives engagement and builds customer relations better than email marketing. Modern marketing campaigns rely heavily on this tool to deliver an improved customer experience.

Email 232
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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

Email remains an immensely credible and profitable channel, with an immense reach to boot. Analyzing email campaigns requires three important insights: 1. Your campaign data. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. You can’t track everything.

Metrics 138
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[Review] The Social Customer

YoungUpstarts

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. 2) Avoid confusing Social CRM with its disparate components like database marketing, IT systems, loyalty programmes, social media platforms, or marketing and PR alone. According to Metz, the Social CRM process is fairly involved.

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uSamp’s SurveyBuilder – Create Online Surveys Free, Pay To Reach Audiences

YoungUpstarts

Instead of paying for subscription fees, SurveyBuilder is free to use – you only pay-as-you-go when you implement a campaign aimed at uSamp ‘s database of vetted, targeted respondents. Organizations can also import and use their own databases, and then create and populate surveys for free. “By

Audience 150
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Ways To Drive More Sales To Your eCommerce Website

YoungUpstarts

So now we get onto the handy tactics to use to push more sales through the door: Introduce a content marketing campaign. Email marketing is one of the most effective marketing channels for conversions. Using an eCommerce strategy not only helps to drive sales but also builds a brand image, reputation, and customer loyalty.

eCommerce 264
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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Your hair is thinning from repeatedly trying to get funding for online campaigns. What do I mean by that (to those of you who are not database geeks)? Because it is hard. Not impossible.

Analytics 116
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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Monetization: virtual goods (1/3 of total revenues); Partnerships with major brands (currently partnered with H&M and Travel Channel); forecasted to hit 6mm users by end of Summer 2010. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”.

Partner 240