Startup Professionals Musings

FEBRUARY 18, 2016

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Then companies can determine promotional effectiveness by narrowly defined customer segments, by location, or by delivery channel. Without predictive targeting, a retention campaign may cost more than it gains. Movie recommendations.

Analytics 120

Analytics Retention Social Media Campaign 120

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API 167

API Viral Startup Retention 167

Startup Professionals Musings

OCTOBER 2, 2018

Even within the digital marketing arena, there are a thousand alternatives, vying for your limited budget. Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? There is no one best channel for all businesses.

Marketing 240

Marketing Viral Channel Metrics 240

Duct Tape Marketing

NOVEMBER 17, 2022

Kip and Keion share their marketing expertise unfiltered in the details, the truth, and nobody tells it. In fact, a recent episode, they titled Half Baked Marketing Ideas, they Got Down In The Weeds, talked about some outside of the box campaigns with real businesses. This is John Jantsch, and my guest today is Debbie Howard.

Differentiation 93

Differentiation Sales Cycle Audio Networking 93

www.usatoday.com

JULY 16, 2012

Entrepreneurs have also tapped sharing platforms to directly market their goods and services, somewhat blurring the line between unadulterated peer-to-peer co-ops and direct sales channels. But Im going to continue for extra income," De Acha says. Silicon Beach emerges as a tech hotbed. Review: Google+ iPad app a photographers.

San Francisco 105

San Francisco Technical Review Zimbabwe New York City 105

ConversionXL

JANUARY 26, 2017

Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. Broad data about email marketing reinforces the fact that it is an effective and powerful medium for customer engagement. A request for customer feedback.

Retention 48

Retention Email eCommerce Software Review 48

YoungUpstarts

MARCH 22, 2018

Direct-mail marketing is usually expensive, but keep in mind that an effective campaign could easily and quickly offset your costs and increase business profits. It is why most companies take full advantage of direct-mail marketing to engage customers. Personalize your Campaign. Use a Data-Driven Approach.

Marketing 133

Marketing Campaign Database Channel 133

Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line? The people.

.Net 120

.Net Campaign Channel Analytics 120

YoungUpstarts

MAY 24, 2012

In a “hyperconnected, ultra-competitive, and supercluttered marketplace”, doing more of the same big idea advertising on mostly mainstream media channels isn’t going to work anymore. Invent ownable media in online and offline channels to continue the conversation. However, it isn’t always a bed of roses.

Social Media 145

Social Media Channel Curation PR 145

Duct Tape Marketing

MAY 9, 2017

This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. This is really my new go-to CRM, ESP, marketing automation, really low cost. Check out Active Campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. What’s your take on that? David: Absolutely.

Search 46

Search Technical Review SEO Small Business 46

ConversionXL

MAY 3, 2017

A customer survey conducted by BigCommerce revealed that 51% of SMBs expect social advertising channels (specifically Facebook Ads) will play a major role in accelerating revenue throughout 2017 and beyond. On the surface, Facebook campaigns have 3 components: Audiences. 3 components of Facebook Campaigns. Landing Pages.

San Jose 133

San Jose Customer Database Campaign 133

ConversionXL

DECEMBER 30, 2015

So, what’s the truth about the state of email marketing in eCommerce? In 2013, Custora declared that email accounts for more than 7% of all eCommerce user acquisitions , making it the 2nd most effective acquisition channel (behind search). Direct Marketing vs. Transactional: Which Is Best? Not necessarily.

eCommerce 48

eCommerce Email Conversion Marketing 48

Duct Tape Marketing

FEBRUARY 5, 2025

He explained why many cold email campaigns fail, how businesses can leverage AI in sales for better email personalization , and why smaller, highly targeted prospect lists lead to higher response rates. Matthews approach to digital prospecting and B2B marketing is a game-changer for businesses looking to improve cold outreach results.

Lead Generation 45

Lead Generation B2B Cofounder Campaign 45

YoungUpstarts

DECEMBER 7, 2017

In this article, I’ll show you what triggered marketing is, as well as a live example of triggered marketing. I’ll also discuss some of the emotions that can be used to carry out triggered marketing, plus four important steps in building an effective triggered marketing campaign. Closure is important.

Marketing 124

Marketing Analytics Campaign Email 124

YoungUpstarts

OCTOBER 26, 2017

To enliven Puerto Rico´s market, Neil Billock has recently moved his direct marketing business and entrepreneurship to the country. Local businesses, in particular, will be able to take advantage of digital marketing as it increases their visibility and takes them to the forefront of the market.

Puerto Rico 113

Puerto Rico Marketing Vertical America 113

Up and Running

SEPTEMBER 13, 2021

That makes it an essential driver of your web marketing strategy and the management of your website. Which websites, Google Ads campaigns , or search engines brought them to your website? User acquisition data is fundamental to maximizing your return on investment for marketing. Target high-traffic channels. Acquisition.

Analytics 93

Analytics SEO Channel Search 93

ConversionXL

DECEMBER 13, 2018

Push GA360 data into the Salesforce Marketing Cloud reporting UI. Connect GA360 audiences to Salesforce Marketing Cloud for inclusion in Salesforce campaigns (e.g. Create audience lists from customer interactions in the Salesforce Marketing Cloud. email, SMS). Display & Video 360. Custom Funnels.

Analytics 126

Analytics Cloud Audience Campaign 126

Occam's Razor

JANUARY 30, 2012

And it is not all social media, it is just the money made from the company's own social media efforts by using the right campaign parameter. Try to look at your top 25 campaigns and compare conversion rate. Yet almost all digital marketing and almost all landing pages are constructed as though this were the case.

Analytics 146

Analytics Metrics API Web 146

Duct Tape Marketing

JUNE 1, 2017

Remember to test these strategies to see what works with your email campaign. A drip campaign makes sense for new subscribers. Set up a marketing campaign that schedules friendly reminders about the products they left behind. All email marketing campaigns begin by asking for the prospect’s name and email.

Email 70

Email Customer Marketing Campaign 70

Duct Tape Marketing

OCTOBER 27, 2017

That’s true where marketing is concerned too- we usually focus first on digital marketing. You may be overlooking other channels that are even more effective than what’s thought of as traditional offline channels. Online and offline marketing need to work together, for best results. Here’s how. Get a free burger!

Marketing 59

Marketing Redemption Channel SMS 59

Rob Go

AUGUST 10, 2011

For the most sophisticated brand marketers, this is accomplished through Marketing Mix Modeling where they can directionally attribute a dollar spent to the short-term return in sales. Direct marketers and retailers take a more direct path in ROI, directly attributing sales to a particular channel.

Advertising 62

Advertising Valuation Channel Distribution 62

Women Entrepreneurs Can

JANUARY 19, 2021

Effective marketing is at the core of any online strategy. However, all too often, people think that effective marketing is simply knowing how to advertise. Direct marketing like that is useful, and it is one of the best ways to get a short-term surge of customers when you start a campaign. Understand the Funnel.

Marketing 52

Marketing Social Media Campaign Advertising 52

Duct Tape Marketing

DECEMBER 11, 2019

I think the marketers will abuse any channel that they get their hands on. I would say bad marketers will abuse any kind of that they get their hands on. And it’s more… Marketing is much more about understanding what the customers like. So text marketing. So we started with that.

Marketing 61

Marketing SMS Channel Conversion 61

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I just added more advertising until I combined multiple channels of income and generated some good return that way. He runs that as a passive income stream, so that’s another strategy, especially if you already understand direct marketing and that’s your business. I did that with pretty much every website I own.

Technical Review 90

Technical Review Software Review Prospectus Audience 90

Lightspeed Venture Partners

DECEMBER 3, 2010

While perhaps only 10% of online ad revenue is currently flowing through these channels , the trend here is clear. Today, two thirds of online ad spending comes from direct response advertisers, and soon the bulk of these budgets will likely flow through bidded platforms such as these, including Facebook ads.

Internet 114

Internet eCommerce Advertising Flash 114

ConversionXL

JULY 11, 2016

Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. Amy Harrisson – The Science of Screenwriting for Online Marketers and Copywriters. Report tangibly and make content marketing comparable to direct marketing channels.

PPC 48

PPC Analytics Video Non-Compete 48