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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. GrowthHackers founder and former Head of Growth at Dropbox, Sean Ellis , coined the term: “A growth hacker is a person whose true north is growth.

Retention 113
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How to Optimize Your Event Marketing Campaigns: Before, During and After Events

Duct Tape Marketing

How to Optimize Your Event Marketing Campaigns: Before, During and After Events written by Guest Post read more at Duct Tape Marketing. Alon Alroy, CMO of Bizzabo, explains how event marketers can measure and optimize their event marketing campaigns before during and after the event process. Registrations sold by registration type.

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Omnichannel Marketing: 7 Examples to Improve Customer Experience

ConversionXL

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Each channel is a piece of the same puzzle.

Customer 118
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What Every Savvy Business Owner Should Know About Holiday Marketing

YoungUpstarts

by Lamar Tyler, founder of Traffic Sales & Profit. Begin by launching engagement and awareness campaigns both through organic and paid media channels. This can look like a dedicated email sequence providing education and value around your product or service. You should be selling during the holidays.

Cofounder 165
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Retail Reimagined: 9 Trends for the Future of Physical Retail

ConversionXL

Paige Briscoe, founder of ReRoot. Having an online presence alongside a physical store alone isn’t enough: your channels need to work together to build a holistic experience. Omnichannel retailing is a fully-integrated approach to commerce, providing shoppers a unified experience across all channels or touchpoints. We did them.

eCommerce 155
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EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service

Duct Tape Marketing

EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service written by John Jantsch read more at Duct Tape Marketing. Meanwhile, small business owners consistently rate email marketing as one of the top three performing channels , and unlike SEO, it’s not a black box and isn’t subject to algorithmic fluctuations.

Email 49
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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. A famous 1913 campaign by R.J. That rarely happens. His solution?

Product 110