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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

Email remains an immensely credible and profitable channel, with an immense reach to boot. Analyzing email campaigns requires three important insights: 1. Your campaign data. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. You can’t track everything.

Metrics 138
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

We’ve run enough campaigns to known that users have been tolerant of authentic ads. Finance and a host of other wonderful services brought to you by their sponsors. I believe that authenticity is the key to successful in-stream advertising campaigns. The next campaign will be run with different publishers.

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How Boards Need to Evolve Over Time

Both Sides of the Table

And somebody who isn’t thinking necessarily thinking about how to maximize their ownership in your next round of financing. In the first two years we were really focused on getting our product adopted through major channel partners like Commission Junction, LinkShare, Google, eBay, ShareASale and others. Experience.

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Getting Your Head in the Game for Fund Raising

Both Sides of the Table

It’s why raising a round of capital often feels like a hollow victory because it almost feels like a temporary reprieve from the Grim Reaper and in a way every new round just sets the bar higher to clear for the next round of financing or the hope of reaching profitability. Back-channeling is also very effective in helping your process.

Burn Rate 238
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Revolutionizing Sales: Digital Marketing for Car Sales

The Startup Magazine

These systems enable personalized marketing, targeted offers, appointment scheduling, and convenient communication channels, thus significantly enhancing the customer experience​​. This involves educating customers about the benefits of these vehicles and incorporating them into digital marketing campaigns.

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Why Email Automation is a Must For Your E-commerce Businesses

The Startup Magazine

Email marketing is one of the most popular channels of communication and information exchange. Helps in refining your marketing and sales campaign. This helps email marketers in understanding what’s working for their email campaign and what’s not. Much can be attributed to marketing automation.

Email 167
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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. It will also ensure you’re not “spraying and praying” with campaigns—and you’re not wasting your budget. Look at past marketing campaigns to identify successful content and test it with target audiences.