YoungUpstarts

OCTOBER 13, 2013

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. The greatest challenge of our “social age” isn’t to grow the largest fan or follower base. Rather, the challenge is this – how can we transform fans and followers on social networks into actual money paying customers?

Technical Review 187

Technical Review Software Review Customer Social Media 187

Occam's Razor

JULY 24, 2018

Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this …. The frameworks above cover just one dimension of the assessment (!). It is important to stress that none of these frameworks/answers exist in a vacuum. No point in fooling yourself.

Analytics 95

Analytics Framework Metrics Green 95

The Startup Magazine

DECEMBER 22, 2020

Distributed marketing helps businesses fill in this void, especially when they are engaged in marketing across multiple channels. Many large companies and their corporate marketers depend on Salesforce for empowering the results of their sales campaigns with the above partner networks. Enjoy the benefits of personalized messages.

Distribution 161

Distribution Customer Marketing Cloud 161

YoungUpstarts

JUNE 9, 2013

Providing a methodical framework covering strategy, organisation, execution and measurement, the book provides a step by step process to managing the social media marketing function. Do also develop documents for listening, channels, resources, and content. For videos, one can consider the 12 Video Triggers from Unruly Media. .

Technical Review 159

Technical Review Social Media SEM SCRUM 159

ConversionXL

OCTOBER 22, 2018

Too often, in my in-house and now consulting days, I talk to clients and executives who want to know how much each dollar spent brings back in revenue and which channels and activities generate the largest return. Marketers like to work with frameworks. Salesforce and Salesforce Campaigns. The non-linear user journey.

B2B 131

B2B Marketing Analytics Campaign 131

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Owned Brand Channel.

Analytics 151

Analytics Marketing Audience Channel 151

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. Instead, it identifies the fault lines within tactics and between tactics that keep demand generation campaigns from amounting to more than their component parts. This post doesn’t do that.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

SEPTEMBER 10, 2018

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. If not, remember these are professionals that you’re paying, so put a framework in place that enables them to work together and maximizes the value of their efforts.

Metrics 132

Metrics Campaign Channel Advertising 132

Startup Professionals Musings

JANUARY 9, 2022

The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics.

Social Media 338

Social Media Framework Media Conversion Ratio 338

ConversionXL

APRIL 23, 2019

Teams are often built around channels instead of journeys. Still, there’s a lot of confusion about how to set up VoC campaigns, especially on mobile devices—screens are small and users are in a hurry. An example of how to set up a Voice of Customer research campaign from Usabilla. ICE is a simple prioritization framework.

Mobile 114

Mobile Framework Bandwidth Technical Review 114

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Social media, on the other hand, are browsing channels.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

FEBRUARY 25, 2013

The recommendations are implemented and that drives an additional 100k clicks from the email campaigns. Or maybe nothing was changed in the campaigns, but conversion rate was improved from 2% to 5% by changing the checkout conversion process for email campaigns. Multi-channel attribution modeling is not easy.

Analytics 143

Analytics DC Web Revenue 143

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113

Retention Marketing Acquisition Channel 113

crowdSPRING Blog

APRIL 30, 2019

National television campaigns are definitely out. Lean marketing is a philosophy that emphasizes executing campaigns quickly, getting feedback from your audience, analyzing the results, and optimizing the campaign – all in rapid succession. How you can put this lean marketing framework to work in your business?

Lean 91

Lean Small Business Software Review Marketing 91

YoungUpstarts

OCTOBER 4, 2015

Nor to achieve the greatest “virality” in our digital campaigns. Unlike traditional CRM, Social CRM (or SCRM) is about how companies reach out to customers at the times and channels where the customer feels most at ease. The greatest challenge of the social media age isn’t to grow the largest fan or follower base.

Technical Review 100

Technical Review Software Review Customer Social Media 100

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. Or people who follow you on social media or subscribe to your YouTube channel or sign-up to volunteer for your non-profit or download your utility marketing mobile app etc. Two things I love a lot: 1.

Analytics 156

Analytics Marketing Social Media Technical Review 156

ConversionXL

NOVEMBER 10, 2020

Strategic content gives the audiences the frameworks and processes they need to make the conceptual ideas reality, and helps them frame up the solution space (again, not your product or service but how to think about solutions). How Atlassian used the conceptual, strategic, and tactical frameworks . Distribution framework.

Agile 139

Agile Social Media Audience Software Review 139

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. What's possible to measure.

Analytics 125

Analytics Channel Metrics Web 125

Duct Tape Marketing

FEBRUARY 6, 2025

A well-crafted, humorous video marketing campaign builds customer connection and drives social media engagement. Even professional comedians tweak their jokes based on audience responsebusinesses should do the same with their marketing campaigns. Authenticity matters in video ads Todays consumers are drawn to real, engaging content.

Video 71

Video Audience Lean Campaign 71

Life Beyond Code

JANUARY 6, 2013

LA: There is so much to think about when it comes to designing and delivering an effective organizational thought leadership campaign, Rajesh, we decided to capture all the necessary elements together in one short, immensely powerful book. Life is all about growth, isn’t it?

Leadership 104

Leadership Australia Texas Campaign 104

ConversionXL

OCTOBER 4, 2022

Run retargeting campaigns that convert with personalized discounts 6. Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. Their offers and promotions.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

AUGUST 30, 2018

It forms several components of our ResearchXL framework : Analyzing web analytics data to understand how users currently move through a site. The ResearchXL framework uses quantitative and qualitative user research to inform CRO strategies. Step 2: Create a framework for user research.

Design 111

Design Framework Product Development Technical Review 111

VC Cafe

SEPTEMBER 5, 2012

In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels. You can do this very easily by running a Google Adwords campaign. Dave McClure’s presentation on startup metrics start here: A framework for thinking about stats. Measure where you see the higher number of sign ups.

API 167

API Viral Startup Retention 167

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. ITSMA’s ABM framework simplifies these types.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

JULY 16, 2021

By collating key information in a framework, you’ll reduce internal feedback loops, improve collaboration, and empower consistency—which can increase revenue by 33%. . At a minimum, your brand messaging framework should include: Your mission statement Tagline and/or USP Value proposition Brand pillars. The channel you told it on?

Audience 127

Audience Framework Differentiation Software Review 127

ReadWriteStart

OCTOBER 6, 2011

And finally, we have defined 1M/1M as a framework for capitalism 2.0, Through partnerships with larger channel partners, OrangeScape is seeing traction in very large enterprises and has established an excellent relationship with Google. a distributed, democratic model of capitalism. What makes 1M/1M unique? Invention Labs.

Silicon Valley 118

Silicon Valley India San Francisco Entrepreneur 118

Occam's Razor

FEBRUARY 20, 2012

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Do I discover a brand channel by the company (to create a deeper connection with customers)? Will I analyze Search first or Campaigns? Channels where they should exist but don't. Awesome, right? #3.

Web 139

Web Analytics Technical Review Affiliate 139

ConversionXL

JANUARY 18, 2022

They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). Product marketing can partner with marketers to: Find channels; Decide on content ; Refine messaging; and, Remove friction to signing up and booking demo calls. Use brand marketing for awareness.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

SEPTEMBER 4, 2019

It’s web because it’s written in the languages of the Web—HTML, CSS, and JavaScript—instead of in some domain-specific language or in a native framework captive to one platform. This can also affect ecommerce sites that have, for example, marketing campaigns with time-limited offers. Are PWAs compatible with most browsers?

Web 103

Web Caching HTML Marketing 103

Startup Professionals Musings

APRIL 3, 2019

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics.

Social Media 240

Social Media Campaign Media Conversion Ratio 240

VC Cafe

JUNE 18, 2012

Craze Digital is one of the world’s biggest Digital Entertainment indie companies, managing a host of online & mobile channels for high-demand Music & Video content, with a strong focus on innovative approach to monetization and distribution. media management applications as well as a framework for developing custom apps.

Israel 133

Israel Securities and Exchange Commission Technical Review Software Review 133

ConversionXL

MARCH 19, 2020

Frameworks for businesses during a crisis. Each study, however, offers a framework to help with decision making. When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., What does a thoughtful campaign look like?

Marketing 121

Marketing Campaign Non-Compete Lean 121

Duct Tape Marketing

MARCH 15, 2023

She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. 08:40] Are there some best practices in even assigning attribution or guessing or dividing attribution amongst channels? [10:51] Is this email campaign?

Software Review 95

Software Review Marketing Metrics Analytics 95

ConversionXL

MAY 15, 2014

Most don’t even seem to acknowledge they’re using a channel where it’s easier for me to reply than it was for them to send. With the right framework, and a little strategic thinking, you’ll be gathering feedback from all manner of leads & customers. A highly targeted email campaign launched to 30,000 people.

Customer 122

Customer Technical Review Software Review Email 122

ConversionXL

MAY 24, 2013

Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well. The CRE Methodology™.

Analytics 131

Analytics Mobile Framework Conversion 131

ConversionXL

MAY 22, 2014

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. In general these are great rules of thumb when starting your ad campaigns. So Where Exactly Does “Conversion” Happen? image source. Change One Variable at a Time.

Software Review 116

Software Review PPC Analytics Search 116