Campaign Channel Generative AI 
Duct Tape Marketing
MAY 2, 2024
AI is part of that story. Marketers are just starting to use AI and wrap their heads around how it can be useful for what we're doing for SEO, and then Google is implementing ai, so generative AI on the search results pages, and that can be scary depending on exactly how Google implements it going forward.
Board Effect
DECEMBER 5, 2023
Personalized Outreach and Engagement Generative AI can help nonprofits create effective messaging and personalized appeals, as well as identify the best channels for reaching various target audiences. You can also use AI to create persuasive email campaigns that encourage donations.
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Duct Tape Marketing
MAY 13, 2023
Munch – A video AI platform that extracts the most engaging, trending, and impactful clips from long-form videos. It uses generative AI and marketing analytics to provide effective content ideas.
Duct Tape Marketing
MAY 8, 2024
Even prior to generative ai, we had content farms where people would just generate crappy low quality content. And I Yeah, John (09:14): They're just human AI bots. We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns.
Duct Tape Marketing
AUGUST 23, 2023
The spend is way off whack, and businesses are spending less and less of marketing because even with generative ai, what you're seeing is you're seeing sameness in content people now people are generating content through generative ai. Today they organize breast cancer awareness campaigns.
Duct Tape Marketing
FEBRUARY 7, 2024
I was the first music director for a channel called The Loft. So it's specifically regenerative AI and text generative ai, which is where I live. We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns. That's shocking.
Ben's Blog
JUNE 3, 2024
Marketing is particularly well suited for adopting generative AI because it is an iterative, creative, and dynamic practice that relies on the types of media — texts, images, video — that have driven LLM development. Marketers are looking for ways to scalably create personalized campaigns and messages to meet people where they are.
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