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Ellison Eyewear the Multi-Billion $ Sunglass Industry

Hearpreneur

Thanks to a new company helmed by Greek-American entrepreneur Aristotle Loumis of WearEllison.com , that worry will be a thing of the past, and everyday consumers can get in on his innovation via his outside-the-box crowdfunding campaign on Republic.co. I was inspired by the culture, beauty, and history of Greece.”.

Greece 59
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The Lost, Ancient Guide to Better Copywriting

ConversionXL

In Ancient Greece, public speaking was the main channel for political debate and decision-making, legal decision-making, and even philosophical discussion. Since these theories and processes were created when public speaking was the popular channel, remembering your speech without a reference point was vital. Today, not so much.

Greece 48
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Accelerator Spotlight: nudgem

View from Seed

Stelios Kapandais (SK): eCommerce retailers have historically leaned on paid digital marketing channels to acquire new customers. SK: I was born and raised in Athens, Greece and moved to Florida to pursue a Master’s degree in 2014. Rachel Hodes (RH): What problem exists in the market that your business is trying to solve? .

eCommerce 156
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Strategy Roundtable For Entrepreneurs: Three Open Opportunities For 2012

ReadWriteStart

Once upon a time, it was a rather straightforward exercise of collecting names and mailing addresses, and then running direct mail campaigns. As the Internet became mainstream, this was largely replaced (at least in the universe we live in) by email marketing campaigns, so the key information was the email address of a lead.

Greece 116
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Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " I've heard this more times than I care to remember: " Our CPC for our Bing/Yandex campaigns was $2.25. This quarter the goal of our PPC campaign is to get that to $2. " " Right-time.

Metrics 166