ConversionXL

FEBRUARY 26, 2020

results) to the correct traffic source to compare the performance of marketing activities across various channels. If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? Which email campaign was this link in?

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Play with Enhanced Ecommerce Reports. The last column.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. If you are in the See or Think consideration stages, there are plenty of engagement points for you (marked in green and orange respectively). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. ADD TO BAG.

Framework 164

Framework Marketing Metrics Audience 164

Occam's Razor

OCTOBER 24, 2016

The art and science of allocating optimal amounts of credit to each marketing channel, based on the activity it created, is called attribution analysis. Attribution analysis will help you understand how to value Social Network AND the Direct channel AND Organic Search. Take a look at the first row above. I love this report.

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

JULY 29, 2014

Settings for Ecommerce data collection, Site Search data, Goals, Filters, Segments, Annotations, Channel Groupings, Custom Reports, Content Grouping, and even Users can all be set at the View level. Gain More Power Over Your PPC Spend with AdWords Data. In Analytics, you get: Enhanced and more accurate Multi-channel Funnel data.

Analytics 132

Analytics Software Review eCommerce Search 132

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. And it is not all social media, it is just the money made from the company's own social media efforts by using the right campaign parameter. And in two seconds… Like every two-year-old child, I know that red is bad and green is good.

Analytics 146

Analytics Metrics API Web 146

Occam's Razor

OCTOBER 19, 2010

Or, if you truly want my admiration, you'll compute Profit and Margin for your campaigns in Microsoft Excel or using the most relevant database query. Special Recommendations: I'll make two types of multi-channel analytics outcomes recommendations here. AdWords Campaign Experiments by Google. LivePerson.

Analytics 136

Analytics Web Non-Compete Campaign 136

maplebutter.com

JANUARY 8, 2013

The only problem is I haven’t found a problem or an industry – web, enterprise software, green tech, etc – where I feel passionate. We’re considering doing SEO and PPC as well as cold calling to generate leads. How did you find your passion? How did you know what problems really motivated you? Hope that helps.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

FEBRUARY 9, 2015

Getty is the fourth green line. Identify the impact on your display advertising campaigns. My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? We (Getty Images) get very valuable context for our performance. So we are dead last. How lovely.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

NOVEMBER 13, 2015

In Ancient Greece, public speaking was the main channel for political debate and decision-making, legal decision-making, and even philosophical discussion. Once you understand the theory, you can begin to apply it to PPC ads, landing pages, etc. There are dozens of companies making healthy, organic green juices. Personality.

Greece 48

Greece PPC Audience Retention 48