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[Review] Social Marketology

YoungUpstarts

Social media marketing is probably the most heavily written management topic on the planet. Unfortunately, many books, articles, blogs and podcasts on social media focus too heavily on the “feel good” factor of success stories. Anime Society of Singapore). These tend to be more inspirational than instructional.

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[Asia] Socialbakers Opens Asia Pacific HQ In Singapore

YoungUpstarts

Global social media analytics and optimization company Socialbakers has announced the opening of its new Asia-Pacific headquarters based in Singapore. In the News Asia Pacific digital marketing Singapore social analytics social media Socialbakers'

Asia 178
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Top 15 Digital Marketing Publications That All Marketers Should Read

The Startup Magazine

These articles provide awareness, education, and marketing campaign ideas. 1: Social Media Examiner. This free daily digital publication provides social media marketers with digital marketing and social media best practices and digital marketing tips. It is a platform where you can hire freelance writers from Singapore.

Marketing 178
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How To Use Your Small Business Marketing Budget To Deliver Big ROI

YoungUpstarts

In this post let me show you why and how by using this marketing channel one can generate leads and drive sales without spending an arm and a leg. For a small- to medium-size business, Direct Response campaigns (as opposed to Branding and Awareness campaigns) are better suited for quick wins and delivering returns on the marketing spend.

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[Review] Twitter Is Not A Strategy

YoungUpstarts

Rather, effective marketing begins with deep customer insights that translate into a great brand idea that is media-agnostic. I love how it cuts through the fluff of “go digital or die” marketing while proposing a measured way to weave brand marketing into both mass and new media channels. Strong Brands Still Matter.

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[Review] Taking Down Goliath

YoungUpstarts

We are first given an overview of the digital advertising world as well as techniques used in planning online campaigns. The World of Digital Advertising Campaigns. Through digital channels, marketing is no longer one of interruption, but of listening carefully to one’s potential customers and conversing with them.

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The Impact Matrix | A Digital Analytics Strategic Framework

Occam's Razor

It took a sixteen hour direct flight to Singapore for the squiggly sketch to come to life – where else, in PowerPoint! Some metrics apply across all channels, like Awareness, Consideration and Purchase Intent. Here’s the sketch I drew in response: Yes, it was an ugly birth. But, to me, the proud parent, it was beautiful.