Duct Tape Marketing

AUGUST 22, 2024

This approach ensures that every tactic and channel contributes to the company’s long-term goals. We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters, and sales funnel drip campaigns. Now, this offer is limited to new active campaign customers only.

Leadership 87

Leadership Technical Review Retention Campaign 87

Both Sides of the Table

APRIL 23, 2017

Back Channel I mentioned earlier back-channeling as a way to get feedback after a pass on how to improve. Back-channeling is also very effective in helping your process. Every effective sales campaigns uses external parties as champions to help the cause. They’re wrong. VCs suck as sales and raising money is a sale.

Burn Rate 238

Burn Rate Term Sheet CTO Hire Fractional CTO 238

The Startup Magazine

JUNE 29, 2020

Email marketing is one of the most popular channels of communication and information exchange. Helps in refining your marketing and sales campaign. This helps email marketers in understanding what’s working for their email campaign and what’s not. Much can be attributed to marketing automation.

Email 167

Email Campaign Revenue HTML 167

YoungUpstarts

MAY 5, 2020

The opportunity here is in improving communication channels through the plethora of tools that technology and the internet offer. Big names in the industry like Amazon and Alibaba are also providing smaller enterprises a platform for selling. and more companies are starting to feel it. You should take advantage of these.

Small Business 227

Small Business SBA Small Business Administration SEO 227

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. So Ryan, welcome to the show.

Channel 92

Channel Acquisition Framework B2B 92

YoungUpstarts

NOVEMBER 16, 2018

Get creative with initiatives that enchant, whether it’s running a campaign that utilises your hospitality supplie s (for example, campaigns/competitions displayed your coffee cups or a nifty discount or loyalty reward system printed on your takeaway containers). It’s about devoting your time and effort, and it also goes both ways.

Technical Review 167

Technical Review Social Media Campaign Channel 167

ConversionXL

NOVEMBER 10, 2021

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. It will also ensure you’re not “spraying and praying” with campaigns—and you’re not wasting your budget. Look at past marketing campaigns to identify successful content and test it with target audiences.

Advertising 131

Advertising Cost Customer PR 131

YoungUpstarts

OCTOBER 13, 2013

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. The greatest challenge of our “social age” isn’t to grow the largest fan or follower base. Rather, the challenge is this – how can we transform fans and followers on social networks into actual money paying customers?

Technical Review 187

Technical Review Software Review Customer Social Media 187

YoungUpstarts

APRIL 30, 2020

In particular, we think the post-COVID world will see a permanent shift in the way people shop for groceries, personal goods, and other essentials; the retailers that provide a tech-enabled, multi-channel approach will gain a larger share. Marketing campaigns that celebrate family togetherness will resonate.

America 222

America New York City Technical Review Distribution 222

The Startup Magazine

JULY 9, 2020

It opens up a plethora of channels such as social media , email marketing campaigns, etc that can be utilized to make an ever-lasting impression and increase revenue. Now imagine if upon googling your name, they find no mention of your company. That can leave your purchase in the pit of failure. com” today. Social Media.

Customer 132

Customer Social Media Marketing Web Development 132

ConversionXL

OCTOBER 22, 2018

Too often, in my in-house and now consulting days, I talk to clients and executives who want to know how much each dollar spent brings back in revenue and which channels and activities generate the largest return. It was a significant chunk of the marketing budget and came at the expense of other channels. Why do I say that?

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

FEBRUARY 26, 2020

results) to the correct traffic source to compare the performance of marketing activities across various channels. If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? Which email campaign was this link in?

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

FEBRUARY 3, 2022

The Ansoff Matrix , named for its strategist creator Igor Ansoff, can be a helpful tool as you evaluate growth opportunities. New markets include geographic regions, new customer segments, or new channels to reach your customers (digital or physical). New channels. Some of those channels might include: Acquisition.

Marketing 115

Marketing Framework Metrics Channel 115

ReadWriteStart

JANUARY 25, 2020

For most online vendors, this new revenue model was a significant change in the way brands set advertising campaigns. But your brand’s name is nowhere to be seen. Search Engine optimization, along with ignorance of some primary content fields of your ecommerce store, can make the difference in pushing your name within the market.

eCommerce 152

eCommerce Technical Review Social Media Analytics 152

Duct Tape Marketing

SEPTEMBER 26, 2024

I was so worried about the last name that I've messed up. You Zack Kromkowski (01:15): Overthought the last name and you got the first name. We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns. This is John Jantsch.

Software Review 79

Software Review Security Distribution IP 79

YoungUpstarts

JUNE 26, 2017

Generation Z, much like their parents, Generation X, still doesn’t have an appropriate “name” like Millennials or Baby Boomers. With such a strong connection to social media, tech marketers will start to focus their campaigns on social networks more than they do now.

Social Media 138

Social Media Social Network Mobile Demand 138

ConversionXL

OCTOBER 8, 2021

A popular way is to include the cost of re-engagement campaigns in the acquisition cost. It’s a sign that you need to review CAC of your prominent channels and look at the growth marketing funnel to understand where the fault lines are. Segmenting CAC to prioritize channels. This way, you won’t have to segment new customers.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Creating content for this keyword gives Campaign Monitor the chance to make a good first impression and incentivize readers to learn more about what they offer.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. Instead, it identifies the fault lines within tactics and between tactics that keep demand generation campaigns from amounting to more than their component parts. This post doesn’t do that.

Demand 132

Demand Vertical Campaign Channel 132

YoungUpstarts

JUNE 9, 2013

Critical roles include a director, community manager, blog editor, blogger(s), channel specialists, SEO specialists, photographers/videographers, producers, and analytics specialist. Do also develop documents for listening, channels, resources, and content. Monthly brand voice reviews should also be conducted.

Technical Review 159

Technical Review Social Media SEM SCRUM 159

ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). The growth of B2B video marketing.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. If not, they’d know that promotional emails don’t have an impact, and they won’t waste time or resources on similar campaigns going forward.

Framework 102

Framework Marketing Acquisition Retention 102

Duct Tape Marketing

DECEMBER 4, 2024

Tools like CRM platforms combined with customer data platforms allow businesses to tailor campaigns down to the individual level. AI-Driven Marketing Orchestration Is Automating the Complex AI is emerging as the central hub for campaign management and automation. start small.

Generative AI 78

Generative AI Marketing Campaign Differentiation 78

crowdSPRING Blog

APRIL 30, 2019

National television campaigns are definitely out. Lean marketing is a philosophy that emphasizes executing campaigns quickly, getting feedback from your audience, analyzing the results, and optimizing the campaign – all in rapid succession. You’ve got to diversify your marketing channels and tactics.

Lean 91

Lean Small Business Software Review Marketing 91

YoungUpstarts

NOVEMBER 1, 2019

Although help comes in the form of diligent teams and reliable investors, in order to come at par with established names, a startup needs to rope in useful tools and resources which can standardize things. It lets you track and share the ROI of key campaigns. It lets you manage campaigns and visualize marketing programs.

Software Review 113

Software Review Startup Azure SEO 113

YoungUpstarts

OCTOBER 4, 2015

Nor to achieve the greatest “virality” in our digital campaigns. Unlike traditional CRM, Social CRM (or SCRM) is about how companies reach out to customers at the times and channels where the customer feels most at ease. They are namely: monitoring, mapping, middleware, management and measurement. The Social CRM Process.

Technical Review 100

Technical Review Software Review Customer Social Media 100

Up and Running

OCTOBER 30, 2020

Think about it — your customers will likely showcase your products to their friends and family, and your brand name will come up in conversations and recommendations. Our customer INGLOT Cosmetics Canada is a great example of creating an omnichannel network that extends not only to all online channels but also to their in-store experience.

eCommerce 152

eCommerce Sales Software Review Canada 152

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113

Retention Marketing Acquisition Channel 113

ReadWriteStart

JULY 7, 2021

Monitor the effectiveness of promotional campaigns – The admin is responsible for implementing marketing campaigns across different communication channels. It would need to display its brand name, color theme, and logo. . The time taken for development can range from a few weeks to some months.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Traffic by channel: Find out where your visitors come from Where to track traffic by channel 3. Digital marketing metrics are values that are used to track and measure campaign performance.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Duct Tape Marketing

FEBRUARY 6, 2025

A well-crafted, humorous video marketing campaign builds customer connection and drives social media engagement. Even professional comedians tweak their jokes based on audience responsebusinesses should do the same with their marketing campaigns. Authenticity matters in video ads Todays consumers are drawn to real, engaging content.

Video 69

Video Audience Lean Campaign 69

Both Sides of the Table

DECEMBER 5, 2010

There were chat rooms, discussion groups, dating, classified ads – you name it. ones were enhanced because they coincided with hardware that allowed us to capture more content instantly – namely images and video – otherwide Web 2.0 We had email, instant messaging, group calendars, discussion boards, etc.

Social Network 318

Social Network Networking Internet Technical Review 318

ConversionXL

JUNE 11, 2018

While automating your marketing definitely tends to bring in positive results , it’s not meant to replace traditional marketing tools or campaigns. If someone opts in to your email list because they’re legitimately interested, these are the first people you should be sending automated campaigns to.

Developer 133

Developer Marketing Software Review Technical Review 133

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns.

Email 136

Email Customer Marketing Software Review 136

The Next Web

DECEMBER 4, 2013

Now, the startup and its software solutions are both household names. Ignore these pioneering risk-takers, and say goodbye to social channels of conversion. Case in point: the little gardening app upstart Sprout It shows up on multiple lists of top influencer marketing campaigns for 2013 for its Backyard Takeover competition.

Social Media 158

Social Media Media Viral Startup 158

ConversionXL

MARCH 20, 2019

Ultimately, a successful ABM campaign needs to solve three problems. MRP’s offering is a single platform, MRP Prelytics, that serves several marketing channels. Use analytics from ad campaigns to prompt sales staff to take action. Personalization is more than changing a headline to match a company name. Image source ).

Software Review 117

Software Review Software Marketing IP 117

ConversionXL

JANUARY 18, 2022

It happens when a customer can name your brand when reminded of what you sell (aided recall) or without that reminder (unaided recall). Brand awareness marketing aims to make your brand the name people think of first and trust above all others. Canva doesn’t have the household name status of Adobe. And the wheel keeps turning.

Audience 122

Audience Technical Review Social Media Campaign 122