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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 162
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Email Marketing As A Pillar For Enterprise Sales

YoungUpstarts

Campaigns, when run over an email, deliver higher ROI than every other type of marketing category. There is practically no other distribution channel that drives engagement and builds customer relations better than email marketing. Modern marketing campaigns rely heavily on this tool to deliver an improved customer experience.

Email 232
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How to Run a Successful Marketing Campaign on Product Hunt

ConversionXL

The community can jump start products through votes and (honest) reviews, which are essential in the early stages of campaigns. Well, their campaign allowed them to raise $176 million in total funding and spread the word about their app across platforms. It’s the first stage of your campaign. What were their numbers?

Campaign 127
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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Compared to social media and content marketing, email is a mature channel for engaging online consumers. When it comes to email campaign optimization you can test and optimize many of the same components you do on a landing page. Sender Name: Another important aspect to test in your email campaigns is the sender name.

Campaign 111
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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

This approach ensures that every tactic and channel contributes to the company’s long-term goals. We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters, and sales funnel drip campaigns. Now, this offer is limited to new active campaign customers only.

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How to Create an Effective Branding Campaign That Inspires a Movement

ConversionXL

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. It’s also why campaigns can’t ever be led by gimmicks. But we can indirectly influence them. Image source.

Campaign 109
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4 Visual Strategies To Bring Your Marketing Efforts To Life

YoungUpstarts

That is why 80% of marketers have already incorporated visual assets in social media marketing campaigns. It’s a short and sweet video that got them plenty of attention from different channels such as product pages, Facebook covers and more. If Gym Shark can get these results from their Instagram stories and ad campaign, so can you.

Marketing 226