Campaign Channel Redemption 
Occam's Razor
JULY 1, 2008
There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Your hair is thinning from repeatedly trying to get funding for online campaigns. It is perhaps one of the last few complex nuts left to crack. Because it is hard. Not impossible. that took ten seconds.
Occam's Razor
DECEMBER 9, 2013
From step five on you were likely already delivering some multi-channel value for your company. Some of your micro-outcomes were likely already connected to your offline existence (maps, phone calls, offer redemptions, etc.). It is a part of multi-channel analytics chapter. Multi-channel measurement and optimization.
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ConversionXL
JANUARY 30, 2013
The primary message on your landing page should reflective on what you said in your social media channel. 4) Use promotional campaigns. The trick is to find a balance between putting out good quality relevant content and mixing it up with deals and promotional campaigns. 1) Social message match. 2) Social proof.
crowdSPRING Blog
JULY 8, 2012
This doesn’t mean that various newsletters, marketing campaigns, and other communications don’t slip into my work email, it just means that I try hard to limit those and will not hesitate to clink ‘unsubscribe’ when necessary. Here are 5 best practices to consider as you launch your own email campaigns.
Up and Running
AUGUST 2, 2012
One of the greatest challenges of introducing a new marketing channel into your business’s marketing plan is integrating it with your current marketing efforts. In short, SMS really shines when it is used to support an existing marketing campaign. We include an expiration date so we can control the redemption. Event Promotion.
Up and Running
AUGUST 11, 2016
For those who want to tap into this Millennial potential, there are four keys to building and retaining those customers: authenticity, digital messages, multi-channel marketing, and incentives and rewards. Using Instagram, they created the “Endless Table” campaign. Multi-channel marketing. Authenticity. Build Your Brand.
Duct Tape Marketing
OCTOBER 27, 2017
You may be overlooking other channels that are even more effective than what’s thought of as traditional offline channels. 5 reasons why you should combine texting with other offline marketing channels. As a marketer, you want to get the most out of all the channels available to you. Here’s how. Reduce no-shows at events.
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