Remove Campaign Remove Channel Remove Retention
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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

Email remains an immensely credible and profitable channel, with an immense reach to boot. Analyzing email campaigns requires three important insights: 1. Your campaign data. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. You can’t track everything.

Metrics 138
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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

This approach ensures that every tactic and channel contributes to the company’s long-term goals. 12:00] Acquisition and Retention A fractional CMO should focus on both customer acquisition and retention. Now, this offer is limited to new active campaign customers only. And they make it easy to switch. No shocker there.

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The Benefits of White Label SEO Services

The Startup Magazine

Providing SEO services through a trusted white label partner builds client trust and retention. Risk management is another advantage, as the provider shares responsibility for delivering results, reducing financial risks associated with underperforming campaigns or unsatisfied clients.

SEO 88
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Why Email Automation is a Must For Your E-commerce Businesses

The Startup Magazine

Email marketing is one of the most popular channels of communication and information exchange. Helps in refining your marketing and sales campaign. This helps email marketers in understanding what’s working for their email campaign and what’s not. Much can be attributed to marketing automation.

Email 167
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Growth Marketing: The Skills and Frameworks You Need

ConversionXL

Yet, this was a successful growth marketing campaign. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. If not, they’d know that promotional emails don’t have an impact, and they won’t waste time or resources on similar campaigns going forward.

Framework 102
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113
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How to Master Customer Value Optimization

ConversionXL

When we surveyed 450 professionals last year, our study revealed that 65% invest at least 70% of their budget on acquisition, and that NPS , CLV, and retention are among the least-monitored KPIs. Customer retention rate; New customer stickiness. Customer retention rate. Developing the retention strategy. RFM distribution.

Customer 132