Duct Tape Marketing

NOVEMBER 9, 2022

In fact, a recent episode, they titled Half Baked Marketing Ideas They Got Down In the Weeds, talked about some outside of the box campaigns with real businesses. The book is available on Amazon, Barnes and Noble and all of your regular channels. Listen to marketing, its grain, wherever you get your podcast. (00:54):

Marketing 93

Marketing Differentiation Sacramento Small Business 93

Occam's Razor

AUGUST 22, 2022

Your analysis provides clear data that the campaign was a (glorious) failure. The KPI you chose for your brand campaign was Trust, it had a pre-set target of +5. The post-campaign analysis that compares performance across Test & Control cells shows that Trust did not move at all. Good campaign. Bad Success KPI.

Metrics 107

Metrics Campaign Analytics Framework 107

Duct Tape Marketing

SEPTEMBER 26, 2018

John Jantsch: With all these fancy marketing channels we have, still today, the most potent form of marketing is the original form of market, word of mouth. Word of mouth’s probably the original channel, right? Jay Baer: It is the only channel. A viral campaign is a lottery ticket. Back to Podcast. Transcript.

Montana 70

Montana Viral Sacramento Differentiation 70

Hunter Walker

APRIL 9, 2015

We create a great reading experience for the web, as well as a print edition, which gets delivered with select Sunday editions of the Los Angeles Times, San Francisco Chronicle, and Sacramento Bee. Newspapers offered an efficient, existing distribution channel. HW: Why “California” Sunday ? Would New York Sunday work?

California 48

California San Francisco Los Angeles Sacramento 48