Software By Rob

MARCH 26, 2015

The strategy that seems to give people the best chance of success is creating a simple product, with a simple marketing plan – one that only requires a single traffic channel. As for a single traffic source , focus on figuring out one way of generating customers, instead of trying to master all the different traffic channels at once.

Bootstrapping 36

Bootstrapping Technical Review SEO Revenue 36

Software By Rob

MARCH 26, 2015

The strategy that seems to give people the best chance of success is creating a simple product, with a simple marketing plan – that means a one-time sale product, with a single traffic channel. Specifically, I’m suggesting that you don’t get started with a subscription SAAS model. Getting those initial early sales is a big win.

Bootstrapping 27

Bootstrapping Technical Review SEO Revenue 27

ConversionXL

JULY 25, 2022

Marketing playbooks help you consistently produce campaigns and content in the face of continuous disruption. Marketing playbooks are frameworks for consistent campaigns. In marketing’s case, the play is a campaign or channel. Promotional channels. This is important to improving your playbooks and future campaigns.

Community 93

Community Marketing Retention Campaign 93

Up and Running

AUGUST 8, 2014

Typically, we just don’t have enough money to warrant having a formal marketing budget. Campaign Development. Promotional Channels. Let’s face it: developing a marketing budget for a small business is usually not a very big priority. Sometimes we just ignore doing one because it’s depressing. Content Creation.

Marketing 118

Marketing Warrant .Net Small Business 118

ConversionXL

JULY 7, 2020

Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. Cosmopolitan is already creating content around fashion in the fall, and we’re only in July: If you’re planning a campaign related to a particular day or season, start creating pins at least two months in advance.

Marketing 114

Marketing Viral Campaign Search 114

Up and Running

AUGUST 11, 2016

Their estimated spending is $600 billion and they are responsible for roughly 21 percent of consumer discretionary power—certainly substantial enough to warrant marketing attention from anyone dedicated to being successful. Using Instagram, they created the “Endless Table” campaign. Multi-channel marketing. Authenticity.

United Arab Emirates 60

United Arab Emirates Social Media Redemption United Kingdom 60

Up and Running

APRIL 30, 2014

These days a startup or entrepreneur can use any number of web-based techniques to spread the word of their business, and these include such strategies as using SEO (search engine optimization), social media marketing, and ‘PPC campaigns’ (which consist of advertisements that are paid for on a ‘per click’ basis).

Small Business 113

Small Business Marketing Advertising SEO 113

Up and Running

MARCH 21, 2017

Starting in 2011 and over the course of four years, my startup pivoted from an online community tool, to a live sales and support tool, to an outreach platform for businesses, to finally finding its identity in a campaigning and advocacy tool. Finding our niche with the campaigning tool. The first pivot to a support tool. What is it?

Campaign 80

Campaign Startup Cloud Channel 80

crowdSPRING Blog

JANUARY 30, 2019

Alexandria Ocasio-Cortez’ unconventional campaign is an excellent example of the influence strong design has over social, cultural, and even political movements. Political campaign branding typically centers around traditional, familiar interpretations of American patriotism. — Heineken SA (@Heineken_SA) March 27, 2018.

Campaign 60

Campaign Channel Design Philadelphia 60