Duct Tape Marketing

JANUARY 17, 2014

Video, an online marketing platform that has seen a sharp rise in use and effectiveness, is an often overlooked means for driving relevant traffic to your site – and generating interest in your campaign. Video topped white papers and case studies (84%) and even live demos with company representatives (just less than 80%).

Video 77

Video Marketing Harvest Bandwidth 77

ConversionXL

JANUARY 4, 2016

B2B clients need multiple touches, more one-on-one conversations, and outreach through various channels in that process of converting them from onlookers to prospects to leads and eventually to customers. It could be engagement with your brand on a social media channel such as LinkedIn or Twitter or it could be visits to your website itself.

Lead Generation 48

Lead Generation B2B Analytics eCommerce 48

Occam's Razor

MARCH 23, 2010

In fact smarter than you would be through any other channel on the planet! When it comes to proving which campaigns are better and which numbers to report to the management what will you do? Even with the tools we have, in the state we have them, we can be smart. Don't fall for the FUD. See through the mistruths.

Analytics 119

Analytics Web Metrics Channel 119

Duct Tape Marketing

AUGUST 23, 2023

Consumers are tired of this clickbait, this spam, these popups, these ads sharing personal data to access crappy white papers seeing the same thing over and over. It had oversight from the president, and that community organized the Save Harley campaign. Today they organize breast cancer awareness campaigns.

Community 58

Community Kuwait Cofounder Bootstrapping 58

YoungUpstarts

JULY 10, 2018

That means sharing content — blog posts, white papers, newsletters, social media posts — and plenty of it. Your blog posts, ebooks, white papers, and other content formats should be made with the purpose of teaching your audiences to do something better or better understand a topic. Educate the reader. See the difference?

Audience 138

Audience Chicago Conversion Campaign 138

Duct Tape Marketing

SEPTEMBER 11, 2018

So what information can you glean from an outbound campaign that is successful? If you begin to generate responses to an outbound campaign, you’ll know that you’re onto something. Revamp your call to action on your website to reflect the messaging in your outbound campaign. Adopt a similar tone in your social media posts.

Marketing 70

Marketing Social Media Campaign Curation 70

YoungUpstarts

SEPTEMBER 10, 2015

Events are a great marketing channel that many successful businesses currently use to create one-on-one relationships. You can send links to content such as white papers or articles to generate excitement prior to an event. That’s why every growing business should consider an event marketing strategy.

Marketing 100

Marketing Social Media Philadelphia Hosting 100

The Next Web

MARCH 2, 2014

To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. How is your company measuring the ROI of your SEO campaigns?

SEO 159

SEO Analytics Social Media Metrics 159

Duct Tape Marketing

JUNE 1, 2017

Remember to test these strategies to see what works with your email campaign. A drip campaign makes sense for new subscribers. Set up a marketing campaign that schedules friendly reminders about the products they left behind. All email marketing campaigns begin by asking for the prospect’s name and email.

Email 68

Email Customer Marketing Campaign 68

Duct Tape Marketing

MAY 30, 2017

The importance of content distribution channels. A content distribution channel is a platform your brand uses to consistently publish content online. Your various channels should all work together to drive people to your website. You need to select content distribution channels based on where your customers are.

Marketing 65

Marketing Distribution SEO Channel 65

www.forentrepreneurs.com

FEBRUARY 2, 2010

Peeling back one more level, they may tell you that they ran three major campaigns to drive visitors to the site, as well as relying on the normal levels of word of mouth traffic. This is a little harder to do for channel sales, but still extremely valuable. Bookings is the pre-cursor to Revenue. But this can be expensive to increase.

Metrics 55

Metrics Design Entrepreneur Startup 55

Duct Tape Marketing

NOVEMBER 2, 2016

You need look no further than the very big, expensive broadcast advertising campaign that Facebook is currently running to know that this is something they are invested in. My guest for this week’s episode of the Duct Tape Marketing Podcast is Michael Stelzner, author of books Launch and Writing White Papers.

Social Media 28

Social Media Media IP Distribution 28

Duct Tape Marketing

SEPTEMBER 4, 2018

Will all of the channels through which marketers can reach prospects nowadays, your marketing team has the know and like portion of the funnel covered. Some people will be willing to take online reviews, social media posts, and offers like white papers or webinars as enough to convince them to become a customer.

Sales 71

Sales Marketing Social Media Analytics 71

Duct Tape Marketing

JANUARY 1, 2019

It can be used across channels , and includes social media, email, and certain website actions. Once you’ve identified those leads that are worth approaching, you can begin to use your marketing automation tool to create an effective email campaign. Before we dive in, let’s provide a quick definition of marketing automation.

Customer 77

Customer Marketing Email Channel 77

Duct Tape Marketing

JULY 11, 2014

Some collecting strategies include landing page optimization/split-testing, opt-in form variations and drop-down segmentation, outbound lead generation campaign design. Best Practice: Segment email subscribers and leads (from white papers, etc…) early, not late.

Small Business 74

Small Business Marketing Lead Generation Email 74

Duct Tape Marketing

JULY 8, 2013

Use tools such as IFTTT.com to automate your research by doing things like storing competitors email campaigns to Dropbox or Evernote for easy retrieval and analysis. Download all published ebooks, research and white papers. Find and follow their YouTube channel. Get on every one of their email lists.

Dividend 77

Dividend SEO Social Media RSS 77

Austin Startup

MARCH 15, 2017

For example, a peer-to-peer lending model on a blockchain DLT may be hipster in the suburbs but in an African-American community where predatory lending is rampant, peer-to-peer lending via blockchain DLT will be quickly accepted as a new channel and a necessity to break free from the current predatory lending traps.

Technical Review 54

Technical Review Silicon Valley Software Review XML 54

Duct Tape Marketing

OCTOBER 3, 2013

To effectively make the most of their media resources, Hollister leveraged Twitter promoted hashtags to increase campaign exposure. Using Twitter Promoted Products, Ben & Jerry’s was able to further own the social conversation surrounding the campaign by targeting the right audience at the right time with a brand-specific hashtag.

Media 66

Media Social Media Advertising Audience 66

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. Creating content for this keyword gives Campaign Monitor the chance to make a good first impression and incentivize readers to learn more about what they offer.

Customer 140

Customer Marketing Social Media CPA 140

www.kalzumeus.com

AUGUST 13, 2012

This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes. Email: Geeks Ignore The Best Marketing Channel Ever. Reports are valuable, white papers are less valuable, PDFs are virtually valueless. One medium I’ve never made much use of personally is email.

Email 54

Email Software Review Software Campaign 54

Duct Tape Marketing

SEPTEMBER 8, 2011

You’ve probably also seen or felt the impact of this mentality in the offering of free white papers, how to seminars and evaluation sessions. Here’s a simple campaign that I’ve seen do just that. Certainly you’ve seen this dynamic play out in the act of referrals. Most services allow some amount of split testing as well.

Lead Generation 67

Lead Generation Vertical Naming Email 67

Duct Tape Marketing

FEBRUARY 14, 2017

Once the content is updated, republish it and promote to your network via email and social media channels. Take pieces of your content and turn them into a an email campaign that is easy for your readers to consume. Consider gathering related blog posts and turning them into a comprehensive ebook or white paper.

Audience 62

Audience Video SEO Analytics 62

Duct Tape Marketing

AUGUST 10, 2017

A white paper, whatever you’ve invested your time into creating. Then it gives you just a whole wealth of information about your campaigns, whether it’s paid search, or remarketing or any type of campaign you’re running. We call them micro goals, or just steps along the way. You could track that.

Minneapolis 36

Minneapolis Analytics Software Review PPC 36

Duct Tape Marketing

MARCH 22, 2017

It gives e-commerce marketers access to all the relevant data from a variety of tools and it makes it available to power smarter more personalized campaigns. Bottom line Klaviyo helps e-commerce marketers make more money through super targeted highly relevant e-mail and advertising campaigns. Learn more at klavioy.com.

Sales 32

Sales Conversion Campaign Lean 32

Up and Running

MAY 21, 2014

Everybody that comes to know us, we want to set up processes, campaigns, touch points; even in our C.R.M. And so it’s not just about creating eBooks and blog posts and white papers, and you know, all the things that, you know, we can add up and say, “Look at all the content we have.”

Marketing 72

Marketing Social Media Sales Media 72

Occam's Razor

NOVEMBER 15, 2010

Go download the white papers. No company in the Milky Way has succeeded without having a balanced portfolio of acquisition channels (fancy word for source of traffic). Search, Referring Sites, Direct, Campaigns. You can't just rely on search engines or spending money on campaigns. 10% Campaigns.

Web 140

Web Analytics eCommerce Campaign 140

www.rocketwatcher.com

NOVEMBER 8, 2010

Timeframes Days target to prospect – this will vary depending on your campaign but over time you will be able to track and compare similar tactics to each other. I do this by program/campaign so I can compare email campaigns to pure advertising (for example). It can also indicate the effectiveness of your salesforce.

B2B 42

B2B Metrics Marketing Startup 42

www.foliomag.com

JULY 31, 2012

White Papers. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. It will allow us to track conversations about our brands and campaigns, spot trends in core content areas and identify key influencers that are connected to our brands.”

Social Media 40

Social Media Rhode Island Media South Dakota 40

Duct Tape Marketing

APRIL 5, 2017

This episode of the Duct Tape Marketing Podcast is brought to you by Active Campaign. Check out active campaign, there will be a link in the show notes but it’s ducttape.me/dtmactive. It pretty much powers every channel. Hey Joe, I need you to write a white paper. dtmactive. What’s your click rate?

Email 34

Email Search Engineer Curation 34

Occam's Razor

JANUARY 20, 2010

You have many many white papers, though leadership papers, webinars, Big B2B Association publications where you contributed and more locked up in pdf or, much worse, behind a forced "give me your login" / "create a account" page. Why not start a YouTube channel with a series of how-to videos?

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

JANUARY 22, 2020

Are you running myriad paid acquisition campaigns with different benefits or advertising different products? Are you running an ecommerce site with discounts for specific campaigns? Personalize based on channel, campaign, or referral. You can also personalize the experience based on the campaign your visitor came from.

Management 110

Management IP SEO API 110

Duct Tape Marketing

JULY 28, 2016

Today, we have a number of personal blogging platforms, content sharing sites, social media channels, etc., Apart from text and images, interactive content includes games, animation, GIFs, videos, quizzes, polls, interactive infographics, interactive white papers, etc. Sample these statistics, which favor interactive content:

PR 28

PR Social Media Web Audience 28