ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Both Sides of the Table

APRIL 26, 2016

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. Poorly calculated LTVs can become BVs (bankruptcy values). That bit is easy.

Metrics 150

Metrics Cost Acquisition Startup 150

crowdSPRING Blog

OCTOBER 18, 2013

6 Ideas to Reduce Your Product’s Churn Rate We Found to Work - crowdspring.co/1grCDHI. 6 Ideas to Reduce Your Product’s Churn Rate We Found to Work - crowdspring.co/1grCDHI. TV Ads Trigger Facebook Ad Campaigns | Business Insider - crowdspring.co/GRv3IA. After Twitter and Square, What is Jack Dorsey’s Next Move?

Social Media 92

Social Media Small Business Design Media 92

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. new customer aquisition, conversion rate, and churn rate ). Marketing metrics are a competitive advantage.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Up and Running

JUNE 21, 2017

But keeping track of where a customer came from is very hard, especially when you start diversifying your marketing channels to campaigns that don’t have a direct conversion. This is how a tagged URL for a Facebook ads campaign would look: slidebean.com?utm_source=facebook.com&utm_medium=cpm&utm_terms=marketing-audience-A&utm_campaign=US-FB-ContentMarketing.

Marketing 98

Marketing Analytics Campaign Metrics 98

Up and Running

AUGUST 21, 2014

If you have pay-per-click campaigns, you need to understand how they’re doing, how much money you’re spending on them, which of your keywords if you’re using a pay-per-click campaign are working, which ones are not. You need to be really well-versed in top referrers, unique visitors, keywords.

Metrics 84

Metrics Startup Churn Rate Forecast 84

ConversionXL

NOVEMBER 5, 2020

Churn rate was high for a service that many organizations saw as a “nice to have.” At the end of 2019, I noticed an increasing shift toward organic marketing in the ecommerce and consumer technology space. 3 ways to find proposition pivot or expansion opportunities. Image source ). Conduct client development interviews.

PR 120

PR B2B Lean Audience 120