Remove Campaign Remove Churn Rate Remove Product Remove Revenue
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

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Common B2B Challenges and How To Solve Them

ConversionXL

Companies experience a high churn rate because of bad product adoption. After analysing our case studies and CRM, we saw that 73% of total revenue came from these two segments. This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to.

B2B 150
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. LTV is imprecise. This is often called “funnel optimization.”

Metrics 150
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Affiliate Marketing for Startups: How to boost revenues leveraging B2B Affiliate Programs

Transformify

I’ve seen lots of startup founders making the same mistake – spending all the funding they have on headcount and expensive and inefficient marketing campaigns. It gets even worse if the first version of their product is not good enough to generate revenues. What other products and services may they need?

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A Complete Guide to Marketing ROI Tracking

Up and Running

But keeping track of where a customer came from is very hard, especially when you start diversifying your marketing channels to campaigns that don’t have a direct conversion. You may also define goals to monitor the user interface of your product or service (like watching a tutorial video or completing a form).

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How to Design, Launch and Automate a Referral Program for Your Business

Up and Running

Referral marketing campaigns are very effective since everyone participating in the program benefits in some manner. The key to an efficient and effective referral campaign is in the planning stages. It’s not out of the norm to have initial setup costs and show ROI early into your first campaign.