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Common B2B Challenges and How To Solve Them

ConversionXL

Companies experience a high churn rate because of bad product adoption. This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to. Even without launching new lead generation campaigns, we were able to activate “frozen deals” from their pipeline.

B2B 150
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9 Case Studies That’ll Help You Reduce SaaS Churn

ConversionXL

How Groove Reduced Churn by 71% By Defining “Why” Customers Quit. churn rate meant the company’s growth was unsustainable. This email received a 10% response rate, and 30% of the users who responded were still customers after 30 days. Leverage what you learn to intervene with high-risk users and lower your churn rate.

Retention 106
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113
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3 Creative Ways to Grow Your Email List

Duct Tape Marketing

That is why email list growth is the single most important aspect of any sustainable email marketing program. This churn rate, as it’s called, is comprised of subscribers who unsubscribe, mark your email as spam, change employers (and therefore email addresses), and so on. It’s imperative that list growth be ongoing.

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How to Design, Launch and Automate a Referral Program for Your Business

Up and Running

In this blog post, we will cover how you can design a referral program that’s right for your business and then launch it with ease. After the initial setup, most of your marketing efforts are carried out by your own consumers and those participating in the referral program. Why you should launch a referral program.

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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Website traffic.

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How to Conduct a SaaS Funnel Audit

ConversionXL

Take the revenue you earn from a customer, subtract the money spent on acquiring and serving them, and see how long they generate profit before churning. LTV = ARPA * % Gross Margin / % MRR Churn Rate. If leads abandon the process, you can follow up with email remarketing campaigns that recapture them. Image Source.