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Our mission stems from our passion in creating automotive technology disruption, our vision of a more sustainable future and our belief in astoundingly desirable designs that the Fisker name has been known for all around the world. One day you’re analyzing marketing campaigns, the next your building new products.
I’m used to my six-month, by-month campaign. Robert Rose: Yeah, well interestingly … I’m forgetting his name … Eduardo Conrado, who is the chief innovation officer at Motorola Solutions, he merged IT, sales and marketing together and started calling them the experience group. So it’s an investment.
For example, I left my Midwest hometown of Cleveland, Ohio to go to the Deep South and attend the University of Alabama. I made a name for myself at Turner Networks as a Media Marketing Specialist on the team that launched TNT and turned CNN into “The World’s News Leader.” The things I do are fearless on another level.
I mean, if you imagine if you're a marketing agency and you have developed Google ad campaigns for dentists in Cleveland, I'm pretty sure those same campaigns and keywords and ads even will be successful in, I don't know, Detroit. (01:14): 04:45): The campaigns are identical. And I think there are a lot of pros to this.
I mean, if you imagine if you're a [00:01:00] marketing agency and you have developed Google ad campaigns for dentists in Cleveland, I'm pretty sure those same campaigns and keywords and ads even will be successful in, I don't know, Detroit. (01:14): The campaigns are identical. I think some of the pros are undeniable.
And then a random person that saw me speak in Cleveland is typing a message on there. And I’m just sort of like, “I know you mean well, but this makes me uncomfortable,” so I’m clearly going to have to do something about this. ” Is that it gives you usually a list of two or three names and this is really key.
Catherine Vaughan: My co-founders and I met while working on the Hillary Clinton campaign in Ohio. I needed a ride from Cleveland to Columbus, and back again to Cleveland, to get the right papers to retrieve my car from the tow lot. What’s your origin story? Just as importantly, we needed to be rigorous and focused.
I have felt more connected and more bonded and increased my respect for those who have taken moral stands or have put in hours of work for the campaign. I had an emotional call with Herb Scannell who flew out to Philadelphia, Cleveland and Miami in three successive weeks to canvass door-to-door. He actually said that.
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