ConversionXL

FEBRUARY 6, 2013

Customer history – have bought before, what, how much did it cost? According to a recent study location targeting more than doubles performance of mobile ads. To increase job applications from their own homepage, they ran an behavioural targeting campaign for users accessing their homepage from India.

Conversion 112

Conversion Clickthrough India United Kingdom 112

ConversionXL

OCTOBER 21, 2014

The key in understanding leads with digital analytics often starts by using campaign codes. These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. Most tools can be configured to recognize campaign codes that fall outside of the default markup/format.

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

MAY 24, 2013

2) Increase y – Increase clickthrough rates. For example, our experiment may have showed that a variation of our mobile landing page is not performing well. Segment by source - Separate people who arrive on your website from e-mail campaigns, google, twitter, youtube, etc. Prioritize tests based on value and cost.

Analytics 131

Analytics Mobile Framework Conversion 131

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Is an average cost of 50 cents per conversion high or low? How to Start Optimizing AdWords Campaigns. Your goal is to improve your quality score while also building a profitable campaign. But is one better than the other?

PPC 48

PPC Software Review Campaign Analytics 48

Duct Tape Marketing

MARCH 3, 2017

With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. Manually, it’ll cost you both time and resources. Pro Tip – Higher clickthroughs are a definite sign of engagement. Sadly, most marketers see this as a challenge.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. They are taking advantage of cheap media to cost effectively acquire new customers. Smartphones transformed the mobile internet. Year of the tablet.

Internet 114

Internet eCommerce Advertising Flash 114

ConversionXL

APRIL 6, 2016

Example: “Do you know what a good night’s sleep costs you? Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). 25% chocolate for a month, 21% mobile phone for a day, 13% sex for a month. Mobile users convert differently.

Retention 48

Retention Algorithm Software Review Conversion 48